Zalando enhances Zalando Plus membership program for French customers and expands to the Netherlands and Italy

  • Zalando Plus members in France can now enjoy early access to hot releases in the Zalando shop, along with unlimited premium home delivery, prioritized customer care, and other benefits
  • The enhancement of the Plus membership program in France as well as the launch to Dutch and Italian customers is another stepstone on Zalando’s ambition to be the Starting Point for Fashion in Europe
  • Zalando Plus allows partner brands to build deeper customer relationships with the most loyal customers

BERLIN, NOVEMBER 3, 2021 // Zalando, Europe's leading platform for fashion and lifestyle, enhances its membership program Zalando Plus for French customers and expands it to the Netherlands and Italy. From now on, Plus members in France can enjoy not only premium home delivery but also early access to hot fashion releases. In addition, Zalando Plus members are notified first when their liked items are back in stock or on sale. Finally, members get priority treatment every time they contact customer care. All these benefits are also available for Plus members in the Netherlands and Italy.


Lisa Schöner, Director of Zalando Loyalty, says: “With the enhancement of our Plus program in France, and the launch in the Netherlands and in Italy, we give our customers more compelling reasons to engage with Zalando and enable our brand partners to build even deeper relationships with our most loyal customers. The enhancement of the program in France and the launch in the Netherlands and in Italy underline Zalando’s ambition to be the Starting Point for Fashion in Europe. We continue to develop our Plus program and aim to give our Plus members access to even more benefits in the future.”


With early access to in-demand releases, Zalando now offers another dimension to Plus customers. When new products are launched in limited quantities (e.g. limited-edition collaborations and special collections from major brands), Plus members will be able to shop before everyone else. The launch of Zalando Plus early access is also the perfect opportunity for partner brands to engage with Zalando’s most loyal customers, as it enables them to specifically target a highly fashion-affinite customer group.

Woman looking happily at the Zalando package in her hand

The program is being rolled out progressively, with the aim to be available to all Zalando customers in the three markets before the end of the year.

Zalando SE Boiler Plate EN

About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 46 million active customers in 23 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

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