Wholesale
Wholesale
Our wholesale partnership model enables you to leverage Zalando as a powerful sales channel while we take care of operations and inventory.
Our wholesale partnership model enables you to leverage Zalando as a powerful sales channel while we take care of operations and inventory.
How it works
- We buy your products to sell them on Zalando
- You decide in which of our 25 markets your brands will be listed. The majority of our partners decide to leverage Zalando for a full expansion across Europe.
- As the legal stock owner, we take care of order & payment processing, logistics and customer service.
Benefits for partners
- Benefit from the expertise of our buyers, who develop assortments together with brands
- Drive your strategy and steer your business on the Zalando Retail Center with data-driven insights into your customers' online shopping behavior
- Let us take care of the operations.
Add-on services
- Our Wholesale partners can also leverage the Partner Program and/or Connected Retail in a hybrid model to further drive their business on Zalando - often onboarding backfill as well as incremental assortment.
- Likewise, to get the most out of our partnership, many of our partners, leverage Zalando Marketing Services (ZMS) and Lounge by Zalando.
Related content