Lounge by Zalando - Offprice Service, new and BOLDER
Lounge by Zalando - Offprice Service, new and BOLDER
We're excited to announce that our new, rebranded Lounge by Zalando is live. For over ten years, we've become a leading off-price retailer and now have millions of active customers with a new bold and playful brand identity to add to the mix.
We're excited to announce that our new, rebranded Lounge by Zalando is live. For over ten years, we've become a leading off-price retailer and now have millions of active customers with a new bold and playful brand identity to add to the mix.
What's new?
Here at Lounge by Zalando, a New Year means a new start. Out with the old and in with the new is our motto for 2023. Meet our new Lounge by Zalando, which we relaunched in January this year. Please take a seat at our lounge, which has had a makeover and has a new brand identity that is more vibrant, bold, playful, and inclusive than ever before.
The website and app reflect the distinct proposition of Lounge by Zalando as a shopping club while bringing its brand closer to the Zalando Group. With a new facelift, our online outlet still offers a joyful treasure hunt for its customers. For over ten years, we've become one of the leading off-price retailers and an attractive shopping destination. Although we're part of Zalando Group, we act as a separate customer destination through our app and website.
It's not just the Lounge by Zalando name that's changed, the logo has also been redesigned, and the color palette is much more vibrant. The Lounge by Zalando logo has also been revamped and now features a gem symbol to signify the unmissable deals offered by the shopping club. The primary app icon color is a vibrant blue, paired with the iconic Zalando orange to emphasize a clear link to the Zalando brand. A broad secondary palette of bright, joyful colors is used throughout various stages of the user journey. Typography is another unifying element that connects Lounge to the Zalando Group by choosing fonts from the same family.
Benefits for partners
Lounge by Zalando is much more than just a new name. It’s one of the leading off-price shopping destinations where partners can sell their products on the platform.
Create new business opportunities
- Lounge by Zalando is available in 17 European countries; allowing you to connect to a distinct customer demographic
- Increase number of orders placed by customers gravitating towards Zalando and Lounge by Zalando
- Build an own off price sales channel while keeping your brand protected
Leverage supply risks in your ecosystem
- Recapitalize unsold stock from your brand’s ecosystem
- Mitigate insecurities in your supply production planning
Not yet a Lounge partner but want to join?
FAQs
What happens after I've expressed my interest in Lounge by Zalando?
You will hear from the Lounge team soon. Each partner inquiry will be individually assessed on Lounge's most recent acquisition priorities as stock risk will be on Lounge.
Do I need to sign a separate contract for Lounge business?
Yes, you do. The Lounge operates as a fully independent business with its own contract for signing. The different business models and own logistics networks require separate guidance. For Zalando partners, the core terms of services will be familiar.
I’m a partner already connected to the Zalando platform via Partner Program and sell directly to customers. Can I integrate my stock into Lounge and take over customer fulfillment myself?
The Lounge is a vital cornerstone of the Zalando platform strategy, focusing on wholesale business. Therefore, the stock risk will be on Lounge, and its logistics network guarantees fulfillment convenience for you as a partner and the customer.
You mentioned Lounge’s logistics network. Where do I deliver the ordered stock? What do I need to be aware of when delivering collected stock?
Lounge by Zalando's warehouses are located in Poland (Olsztynek,Brzoza/Przyłęki and Poznan/Żerniki). Your final delivery destination will be selected upon Lounge's network planning. A partner application guides you through the entire process, from order confirmation to delivery planning and payment. In general, Zalando shares the exact requirements across all services regarding article readiness, like labeled with EANs or packed in polybags. For any ad-hoc questions, our supplier service is with you every step of the way.
Related content