BERLIN, JUNE 26, 2019 // Zalando, Europe’s leading online destination for fashion and lifestyle, teams up with adidas Originals for the collaborative, “MY SUPERCOURT MY STORY” campaign. The campaign encourages people to leave their phones behind and focus on the present, following the launch of the new adidas Originals Home of Classics Footwear Collection.
Launched in May, adidas Originals brings 10 of their timeless white sneaker silhouettes back to life with their Home of Classics collection. In the collaborative digital campaign, “MY SUPERCOURT MY STORY,” the cult brand teams up with Zalando Marketing Services (ZMS) to add another design to their iconic white leather models: the Supercourt.
“In the new “MY SUPERCOURT MY STORY campaign, we want a sneaker to tell the stories we experience.” By doing so, the Supercourt becomes a companion for all of us to go outside, leave our phones behind for a couple of hours and get inspired by the reality outside of social media,” says Matthias Haase, Business Owner creative.lab at Zalando.
Shot in an urban setting, the campaign takes the Supercourt to the offline lives of their wearers, encouraging women and men to go offline for a while, and tap back in to real-life moments. As white leather sneakers can capture and tell so many personal stories; showcase creativity through scuffs, marks and stains, the campaign embraces the concept of letting experience speak. It invites consumers across Europe to reconnect with the offline world by using the sneaker as their blank canvas to tell their story.