How 3INA is steering customer-centricity with data-driven marketing
How 3INA is steering customer-centricity with data-driven marketing
Together with ZMS, 3INA successfully steered a performance campaign, updating assets based on real-time data which showed what resonated most with customers.
Together with ZMS, 3INA successfully steered a performance campaign, updating assets based on real-time data which showed what resonated most with customers.
Key Figures
1.42%
Click-Through-Rate
40%
attributed sales
Nominee at the ZMS Partner Award 2021
3INA was recently nominated for the Data-driven Category at the ZMS Partner Award 2021 with their Generation Skin campaign. The Partner Award “Marketing Excellence 2021” highlights outstanding and innovative campaigns that Zalando partner brands developed and ran together with Zalando Marketing Services.
Through ZMS, 3INA learned quickly which type of assets engaged more with the Zalando customer in terms of Click Through Rate. By adapting to what its customers wanted, 3INA was able to engage customers with the right assets and enjoyed a strong return on ad spend across all markets.
Tips for brands
- React in real-time: Let data be your constant guide when it comes to targeting the right audience
- Visibility: Sponsored Products are key when it comes to meeting your performance KPIs, especially for smaller brands
- Values-driven marketing: If you believe that beauty and skincare are for everyone, this should be reflected in your branding
The Results
All placements performed beyond the benchmarks, and the sales attributed to the campaign were very strong. 40% of overall sales were attributed to this campaign with a healthy 1.4% Click Through Rate.
In Detail
Founded in |
2016 |
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Categories |
Beauty |
Services mentioned |
ZMS |