Zalando enhances its virtual fitting room by enabling customers to create a 3D avatar with their body measurements
Zalando enhances its virtual fitting room by enabling customers to create a 3D avatar with their body measurements
- For the first time, Zalando integrates its body measurement technology with its virtual fitting room, offering customers a truly personalised experience.
- Launching in 14 European markets, the new pilot allows customers to virtually try on a curated selection of Levi’s products for men and women.
- Appetite for such innovations is supported by data showing that there is a growing dissatisfaction with changing rooms, poor size guides, and frequent returns among European customers.
BERLIN, OCTOBER 17, 2024 // Zalando is taking personalisation to the next level with its latest virtual fitting room experience. For the first time, customers can create a 3D avatar based on their body measurements, ensuring a better fit representation. This new feature builds on Zalando’s 2023 body measurement technology, allowing shoppers to enjoy a more tailored and realistic online shopping experience.
The updated virtual fitting room is available in 14 European countries featuring a selection of Levi’s upper garments for men and women, such as t-shirts, jackets or hoodies. This experience will be tested for four weeks with the aim of collecting the necessary learnings and insights to keep developing this technology. Since the initial pilot in 2022, over 80,000 customers have used Zalando's virtual fitting room, gaining a better understanding of how garments fit and helping to reduce size-related returns.
“In the early versions of our virtual fitting room, 3D avatars were based on statistical modelling, using customer height, weight, and gender to predict the customers’ body shape. But every body is unique. By integrating our body measurement technology into our virtual fitting room, customers can now create avatars that accurately reflect their individual body shape,” says Pelin Anlu Bedirhanoglu, Director of Product Size and Fit at Zalando. “We have already observed up to a 40% reduction in return rates with our virtual fitting room technology. While these results are limited due to the testing phase of the technology, they are a promising indicator of its potential to enhance both customer and brand partner satisfaction.”
In a survey conducted among European shoppers, Zalando found increasing frustration with traditional changing rooms, poor size guides, and the inconvenience of returns, supporting the development of these technologies. Around 36% of adults said a negative fitting or shopping experience would stop them from making a purchase. Key complaints about changing rooms include a lack of space (41.1%), concerns about how clothes fit (23.6%), and feeling rushed (23.1%).
With Zalando’s enhanced virtual fitting room, customers can use their phone to comfortably visualise how different sizes will look on their body and access a 360º view. They can also zoom in and out for closer inspection.
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About Zalando
Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.
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