Zalando publishes Diversity & Inclusion Report 2021: Share of women in top leadership and tech increases

A group of diverse people sitting around a table discussing something on a laptop
  • Zalando increases share of women in its five1 top leadership levels to 35.2% (30.4% in 2020; Target for 2023: 40-60%2)
  • Zalando increases share of women in tech jobs to 21.2% (16.7% in 2020; Target for 2023: 40-60%)
  • Zalando launches further initiatives under the four pillars: Talents, Leadership, Customers, and Partners


BERLIN, NOVEMBER 4, 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, publishes its second annual diversity and inclusion (D&I) report, ‘do.BETTER’ today. The report refers to Zalando’s D&I strategy which was published in May 2021, setting out 12 concrete commitments. These contain specific targets, against which Zalando tracks its progress in this report. Over the past year, Zalando increased its share of women in its five top leadership levels and in tech jobs, launched new training programs for leaders and Zalandos, increased representation on its Zalando shop to reflect the diversity of its customers, and set further ambitious targets to become the starting point for fashion that is truly welcoming to everyone﹣talents, leaders, customers, and partners.

“We want to listen, learn, and take action for Zalando to build a diverse and inclusive experience, and to foster an environment where everyone can thrive,” says David Schneider, Zalando co-CEO. “This year’s D&I report shows our progress and brings us one step closer to our vision: To be the starting point for fashion that is welcoming to everyone, be inclusive by design, bringing to life the diversity of talents, leadership, customers, and partners.”

Zalando SE Management Board Member David Schneider 2019
David Schneider

Women in Leadership

Zalando’s current share of women in its five top leadership levels is 35.2 percent, compared to 30.4 percent last year. To address the gender imbalance in leadership positions, Zalando is developing tailored programs for women. These initiatives include ‘Career Circles’, a group mentoring program to support and guide women to become future leaders.

Women in Tech

Zalando’s current share of women across all tech jobs is 21.2 percent, compared with 16.7 percent last year. The following initiatives are part of Zalando’s pledge to invest five million euros in dedicated programs to attract, develop and retain more women in tech roles and raise the share of women in tech to 40-60 percent by 2023: Doubling junior roles in tech jobs to attract women early on, diversifying the internal talent pipeline for senior roles, and increasing the representation of women in our talent pipeline overall.

D&I partnerships

By 2025, Zalando aims to be a central collaboration point in fashion, bringing together brands, retailers, NGOs, academia and community thought-leaders to systematically empower and amplify underrepresented voices in the industry. The following collaborations are working towards this target: Zalando supports The Valuable 500, which is committed to achieving disability inclusion; started a long-term partnership with the Afro-German Academic Network (ADAN), aiming to promote young talent through a career with Zalando; and partnered with JA Europe to organize hackathons focused on diversity and inclusion in order to promote positive values to young Europeans.


The full 2021 do.BETTER report can be found here. Zalando will publish a new D&I report annually.

1 Zalando included the Supervisory Board level in external communication of the goal to achieve a share of 40-60% in each of the top six leadership levels. The company focuses now only on leadership levels within Zalando where specific internal support measures apply.

2 By setting a corridor for this target Zalando aims to achieve a balanced representation of both women and men, hence a share of 40-60% for both genders.

Zalando SE Boiler Plate EN

About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 46 million active customers in 23 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

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