do.BETTER – Our Diversity and Inclusion Strategy

Inclusive by design, bringing to life the diversity of our talent, leaders, customers and partners

Introduction

In 2019, we shared our vision to be the Starting Point for Fashion. How we’ll achieve this vision is with and through the relationships that make the Zalando story special: our talents, our leaders, our partners, our customers. Zalando is built on the collective contributions of many. That’s why, when we say we want to be the Starting Point for Fashion, we mean the starting point for everyone. The launch of our Diversity & Inclusion (D&I) Strategy, “do.BETTER,” is a vital step in achieving our vision.

The do.BETTER strategy is based on a strong commitment to build a company in which respect and inclusive behavior is second nature. This is why we say we want to be #InclusiveByDesign. And while the do.BETTER strategy is organized around four core pillars—talents, leaders, partners and customers—the vision and commitments it outlines will guide not just the “who,” but the “why,” the “how” and the “what” of Zalando and our story going forward. The 12 commitments detailed here provide focus for our actions with regard to talents, leaders, customers and partners. Through our teams and Employee Resource Groups (ERGs) the work goes on: moving the needle on a better Zalando and fashion industry for everyone.

Our do.BETTER strategy vision

Following the publication of our first D&I Report in 2020, this holistic D&I Strategy outlines a clear path on how we want to drive diversity and inclusion at Zalando and in our industry. Our actions will be guided by the following vision:

Our vision is to be the Starting Point for Fashion that is welcoming to everyone. We strive to be inclusive by design, bringing to life the diversity of our talents, leaders, customers and partners.


Our do.BETTER commitments

We defined 12 commitments along the four dimensions outlined in our vision: talents, leaders, customers and partners. These targets will help us to focus and provide direction to our efforts in the coming years. We are convinced that enabling greater diversity and inclusion will lead Zalando to better innovation, deeper customer understanding, creativity, high quality decision-making, and also positively influence the fashion industry.


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