ZMS Creative

The ZMS Creative unit provides you with superior ways of inspiring creation, storytelling and data-driven brand marketing. Find out how we can support you with our 360° scope to achieve your growth and branding targets based on exciting content

Zalando SE creative.lab

From conception to production, we instigate impactful campaigns for our brand partners. Our creative, branding, influencer and fashion expertise is fused with our deep knowledge of Zalando’s customers to impact the right audiences in the right way. We galvanize our creative teams and concepts with real consumer insights to add data-driven learnings to the creativity. Based on our campaigns, brands gain traction with millions of Zalando’s customers and beyond.

How ZMS Creative Enables our Brand Partners

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Strategic Brand Consulting

Brand partners benefit from our extensive fashion and communication knowledge and deep understanding of our audience. We partner with brands for the long term ensuring a seamless client service experience and high quality strategic thinking. We create in a 360° way and deliver consistent stories across all media touchpoints.

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Creative Strategy & Campaigns 

Based on consumer insights and your brand objectives we develop creative strategies that turn into engaging campaigns that resonate with our audience across Europe. Our expertise in production brings exciting stories to life in the form of videos, images, events and influencer activations. Our design team are the visual guardians of your brand from the beginning, creating assets that activate consumers on Zalando and beyond.

Influencer Marketing Services

With our proprietary self-service influencer marketing platform Collabary, we enable brands to connect to consumers via influencers in a social-first world. With more than 200K influencers across all key SoMe platforms connected on Collabary across Europe, we are able to offer individuality, quality and reach to enable brands to cooperate with the perfect influencers to source content and generate organic awareness and engagement at scale.

Tech Solutions – Next Level Landing Pages & Interactive Features

ZMS Creative offers campaign landing page solutions and services. Depending on your campaign goals, we create proven page layouts that are in line with the Zalando design language. We help you determine what landing page elements work best with the content you have. You additionally benefit from our content management services.

For exclusive campaigns, we offer bespoke landing page creation and interactive features to increase customer engagement. This way, we help consumers to discover your assortment or to tell the stories of products and collections, which require deeper explanation.

Content Production & Creative Design Services

Beside the creative production for larger scale campaigns, we offer you our production services to present your items and elevate product presentation on product detail pages, your brand shop / landing pages or for smaller scale media campaigns. We generate authentic content which natively fits the e-commerce environment and offer you the opportunity to select an influencer matching your brand's look and feel. Make use of our wide range of creative design skills and expertise to create assets for campaigns and further touchpoints, either in combination with our production services or standalone including the option to use your own creative artwork.


Would you like to engage with ZMS Creative?

We look forward to hearing from you

zms@zalando.de