Zalando Marketing Services 

Zalando Marketing Services (ZMS) is our 360° marketing offering, connecting you to Europe's largest online fashion audience. Brands benefit from data-infused marketing capabilities, extensive media and content creation expertise based on our partnerships with >1,500 brands. 

How it works

  • Drive sales, win new customers and accelerate your business 
  • Generate awareness, boost your brand and product visibility
  • Activate our large customer base across 23 European markets 
  • Drive the success of your product drops 
  • Gain a deep customer understanding based on our data and reports
  • Create inspiring content and stories across different touchpoints


Want a deeper dive? Read more here, in The ABC of ZMS.

We speak to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets.

Learn more about ZMS and get in touch

Key figures

> 11,000
campaigns executed
> 1,500
brand partner cooperations
> 500K
influencers across Europe

ZMS Services

ZMS helps partners to achieve their branding and performance targets based on its data-infused marketing capabilities with four main service areas:
  • ZMS Insights: ZMS Insights gives you the key to understanding customers’ behavior on Zalando, empowering you to make data-driven decisions. Partners get access to purchase, onsite, and customer survey data including competitor benchmarks. You can either use our self-service tooling or employ our consulting services to access data-driven insights from tens of millions of active customers. This way you can optimize your strategy, product, and marketing plans based on concrete facts and discover new opportunities to position and grow your brand. Learn more.
  • ZMS Creative: ZMS Creative develops and produces integrated campaign concepts across all touchpoints - from ad formats and styled product detail pages on Zalando all the way to social media and further touchpoints. You can leverage storytelling, content creation and production services to inspire your audience. The team also creates tailored onsite experiences, landing pages and interactive features that drive engagement and conversions. Learn more.
  • Collabary by ZMS: Collabary is our one-stop shop influencer marketing solution that combines three products in one platform: Insights, Discovery and Campaign Manager. Collabary Insights enables you to monitor your Share Of Voice on Social Media and understand where you stand in comparison to your competitors. Browse Collabary Discovery to identify the best influencers for your brand or to get inspired on the most popular content. Easily execute your campaigns with our automated and self-explanatory Campaign Management. No matter what your campaign goal is, our solutions are designed to help you grow through meaningful endorsements. Learn more
  • ZMS Media: ZMS Media enables you to address and activate customers across Zalando’s 23 European markets in order to reach your sales and marketing targets. The Media team runs seamless campaigns across different consumer touchpoints - from different advertising formats on Zalando to offsite channels, to address your audience in a targeted manner based on Zalando data. You can select various formats on Zalando, formats on social media and further digital channels, such as display ads, paid search and Youtube video ads, to boost your awareness and traffic. Learn more

Check out our different ad formats here

Performance and branding for partners with 360° ZMS Media, Creative and Insights Services