Zalando Marketing Services 

Zalando Marketing Services (ZMS) is our 360° marketing offering, connecting you to Europe’s largest online fashion audience.

How it works

ZMS helps brands to achieve their branding and growth targets, based on its data-infused marketing and media capabilities as well as its extensive fashion and content creation expertise. ZMS has multiple sub-services to cover all your marketing needs:

  • ZMS Insights: Gain a holistic consumer understanding based on millions of active customers on Zalando – we provide advice and tailored analyses by our data experts in order to optimize your strategic, product, marketing and merchandising decision making

  • ZMS Creative: We develop and produce inspiring stories powered by data. Brands benefit from seamless creative concepts across all touchpoints 

  • Campaigns / Media: We plan and run impactful campaigns for your target audience on Zalando and further social/ web channels 

Want a deeper dive? Read more here, in The ABC of ZMS.

Benefits for partners

  • Drive sales by tailor-made campaigns for newly launched products/collections on Zalando and beyond

  • Strengthen your brand positioning and tell your brand story on Zalando

  • Celebrate product drops across many different channels and all Zalando markets

  • Leverage tailored creative concepts that boost your brand impact and performance

  • Gain a deep understanding of the market and Zalando customers based on extensive consumer insights

Key figures

> 5,500
campaigns executed
> 1,000
brand partner cooperations
> 200K
influencers across Europe

Our Products

Growth and branding for partners with 360° ZMS Media, Creative and Insights Services

Case studies

Read some of our Partner Program partners’ success stories.


Want to learn more about Zalando Marketing Services?

zms_partnerconsultancy@zalando.de