Partnership models

All the brands and retailers we work with have different approaches, requirements and capabilities. Our partners can therefore connect to the Zalando platform in three different ways.

December 19, 2022
Brands & Retailers

Wholesale

Our wholesale partnership model enables you to leverage Zalando as a powerful sales channel while we take care of operations and inventory.

December 19, 2022
Brands & Retailers

The Partner Program

Through our marketplace model, the Partner Program, you have access to more than 51 million active customers across 25 European countries.

December 19, 2022
Brands & Retailers

Connected Retail

With Connected Retail, brick-and-mortar stores can have access to millions of online customers and benefit from more visibility and more sales.