Partner Program 

Sell your assortment on Zalando and get access to around 42 million active customers across 17 European countries through our marketplace model, the Partner Program. You remain in the driver's seat and set your own prices, track performance any time, and retain control over assortment, branding, marketing and logistics.

Why sell on Zalando?

  • Get direct access to around 42m customers
  • The easiest way to build your brand and acquire new customers in 17 markets in Europe
  • Set your own prices 
  • Our Partner Consultants are here to help you deliver the best possible customer experience. From guidance on assortment steering, to market expansion - we've got you covered
  • Access all your analytics, business insights, peer benchmarks, and platform tooling on zDirect — Zalando’s Partner Program portal
  • Use your own logistics or save on shipping costs with Zalando Fulfillment Solutions (or a mix of both!)
  • Build customer loyalty through a dedicated Zalando onsite page for your brand
  • Take advantage of Zalando's state-of-the-art marketing tooling to effortlessly acquire traffic

Tailor your partnership 

Easily integrate your stock with the Zalando platform using the integration option that suits you best.

We offer extra services to help you grow your business the way you want. 

Take the hassle out of logistics with Zalando Fulfillment Solutions (ZFS), get marketing support from Zalando Marketing Services (ZMS), or use our partner consulting services to help pinpoint growth opportunities.

Go live on Zalando in 4 simple steps 

See why partners are successful on Partner Program

Interested in joining our Partner Program?

Fill out this form and start selling on Zalando