The Partner Program

Zalando is Europe’s leading fashion platform with access to more than 49 million active customers across 25 European countries through our marketplace model, the Partner Program.


You remain in the driver's seat and set your own prices, track your real-time performance at any time, and retain control over assortment, branding, marketing, and logistics.

Why sell on Zalando?

  • The easiest way to build up a profitable e-commerce business and get direct access to more than 49 million customers in 25 markets in Europe
  • Build customer loyalty through a dedicated Zalando onsite page for your brand
  • Use your own logistics or save on shipping costs with Zalando Fulfillment Solutions (or a mix of both!)
  • Set your own prices 
  • Access all your analytics, business insights, peer benchmarks, and platform tooling on zDirect — Zalando’s Partner Program portal
  • Our Partner Consultants are here to help you deliver the best possible customer experience. From guidance on assortment steering, to market expansion - we've got you covered
  • Leverage industry leading creative and media solutions, as well as game-changing insights by Zalando Marketing Services to drive sales performance and brand impact, and win new customers across all Zalando markets

Tailor your partnership 

Easily integrate your stock with the Zalando platform using the integration option that suits you best.

We offer extra services to help you grow your business the way you want. 

Take the hassle out of logistics with Zalando Fulfillment Solutions (ZFS), get marketing support from Zalando Marketing Services (ZMS), or use our partner consulting services to help pinpoint growth opportunities.

See why partners are successful on the Partner Program