Success stories
Success stories
Close collaboration with you, our partners, is the key to our joint success! Read about some of our most innovative campaigns here.
How Mammut achieved +42% NMV and increased followers by 123%
Mammut pulled off an amazing campaign combining branding and performance with Zalando Marketing Services.
How lingerie brand DORINA is using Zalando Marketing Services to drive up sales by 27%
Having previously focused only on performance marketing, DORINA took a leap into the unknown with a branding awareness campaign together with ZMS, and it paid off!
How 3INA is steering customer-centricity with data-driven marketing
Together with ZMS, 3INA successfully steered a performance campaign, updating assets based on real-time data which showed what resonated most with customers.
How Turkish retailer FLO grew its GMV by +450% and expanded to 19 markets evolving from B2B to DTC
Starting as a business-to-business (B2B) retailer focusing on wholesale, FLO wanted to grasp the opportunities awaiting them in the direct-to-consumer (DTC) space. They partnered up with Zalando to make its successful step into DTC e-commerce.
How The Estée Lauder Companies gained +130% new customers with a touching festive campaign
The Estée Lauder Companies teamed up with ZMS on an exclusive beauty gifting collection through a 360°emotionally-driven campaign to create awareness before the holidays.
How jewelry brand, Heideman Schmuck, used consumer insights to increase sales 130% YoY on Zalando
We sat down with Eva Heideman, Managing Director at Heideman Schmuck, to hear about the jewelry business’ first two years on Zalando.
How Reebok leverages data to understand customers and steer brand perception
Data-driven customer and market analysis and a creative concept based on customer insights were the keys to Reebok’s success when launching the Kinetica sneaker.
No centralized logistics? No problem. How Vero Moda and Zalando Lounge are reimagining partnerships
Vero Moda leveraged Lounge by Zalando to welcome a new revenue stream that relieved brick and mortar stores and warehouses of overstock. In the process, they simplified decentralized logistics, broadened reach, and extended the life cycle of articles.
How Inuovo achieved +100% GMV on top of their forecast during Cyber Week
Data-driven customer and market analysis, rapid speed-to-market, and high ambitions were the keys to Inuovo’s success.
How iconic hosiery brand, Wolford, are finding a new generation of online customers on Zalando
Austrian brand, Wolford, has been producing hosiery since the 1950s. Today, their tights and legwear reach thousands of new customers via Zalando’s Partner Program. Jessica Haupt, Marketplace Manager at Wolford, shares how the brand is stepping up its marketplace game and reduced time to online (TTO) from 60 days to 12.