Performance Insights

Leverage Zalando’s business insights to inform your assortment’s performance on Zalando at any time.

Brands & Retailers

Introducing Performance Insights, a Retail Center application that empowers Wholesale partners to leverage all our business insights. With Performance Insights, Wholesale brands have now access to powerful insights in order to steer their business and succeed at Zalando.

How it works

  • Performance Insights aims to establish a stronger and closer collaboration between brands and Zalando by increasing the transparency of assortment performance via a series of reports, graphs & customizable tables.
  • Wholesale brands are in the drivers’ seat and able to meet customer needs while maximizing the sales and profitability of their assortments. 

Benefits for partners

  • Analyze weekly & seasonal article's performance
  • Pinpoint your brand's / articles' strong & improvement areas
  • Understand your brand's performance across different markets
  • Leverage insights to plan adequately for the next seasons

Further information about Performance Insights is available for current Wholesale partners.


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