Connected Retail

With Connected Retail, brick-and-mortar stores can have access to millions of online customers and benefit from more visibility and more sales.

Brands & Retailers

How it works

  1. Set up an export of your inventory data from your merchandise management system to our system. Connected Retail already works with most of the common POS systems.

  2. Receive the incoming orders via our easy to use Connected Retail Tool. All you need is a device with an internet connection and a printer in your store. You log in and see your first orders coming in.

  3. Find, pack and ship items from the store to online customers. The Connected Retail Tool prints all shipping documents automatically. You simply place them inside the package.

  4. You record your transactions in your POS system. We process the payment, deduct a commission and transfer the revenue to you on a monthly basis.

Benefits for partners

  • Up to 60% increase in store revenue per sqm
  • Up to 100% increase in stock turnover
  • Profit from our risk-free model, as no upfront investments are required and all costs are variable
  • Be in full control of article prices at all times
  • When uploading assortment that is new to Zalando, you will be the first one to sell (incremental assortment)

Add-on services

Within Connected Retail, partners can leverage our add-on services in marketing. Read some of our partners’ success stories.


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