Zalando and RTL+ pilot innovative in-stream shopping on TV series "Gute Zeiten, schlechte Zeiten"
Zalando and RTL+ pilot innovative in-stream shopping on TV series "Gute Zeiten, schlechte Zeiten"
Berlin/Cologne, March 13, 2024 - Zalando, the leading online destination for fashion and lifestyle, is piloting a completely new offer together with RTL+, Germany’s leading streaming service, - and viewers of the popular German series "Gute Zeiten, schlechte Zeiten" (“Good times, bad times”) can try it out first!
Thanks to a tech innovation, it is now possible to shop for fashion products directly related to the content in the episodes on Zalando via the RTL+ app without leaving the stream. In addition, scene-specific information on the cast and music is also accessible. The interactive offer is available via the RTL+ iOS apps. The pilot project is being implemented in collaboration with RTL Germany, production company UFA Serial Drama, Zalando and a technical partner, Jay.
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About Zalando
Founded in Berlin in 2008, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce around two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. In B2B, we are using our logistic infrastructure, software and service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. As an ecosystem, Zalando aims to enable positive change for the fashion and lifestyle industry.
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