BERLIN, OCTOBER 26, 2020 // Zalando has launched a new collaboration with designers to generate a more sustainable capsule collection, exclusive to Zalando. The winter 2020 “Small steps. Big impact. by Zalando.” capsule collection guides consumers to make more sustainable decisions when it comes to fashion, without compromising on style. After a successful launch of the first “Small steps. Big impact. by Zalando.” brand collaboration in January 2020, Zalando has extended the concept to include both mens- and womenswear. This time, the collection has been brought to life by eight European brands; Closed, Designer’s Remix, Henrik Vibskov, Holzweiler, House of Dagmar, Mother of Pearl, Mykke Hofmann and Progetto Quid.
Zalando has united some of the most creative and innovative minds from the fashion industry to create the 116 piece collection. The contributing brands from Scandinavia, Germany, the UK and Italy, were chosen based on their values surrounding sustainability. The brief asked them to generate a conscious collection under a common aesthetic, keeping a focus on using sustainably sourced materials. “Small steps. Big impact. by Zalando.” encourages constructive conversation and a collaborative effort to work towards a more sustainable industry.
“Sustainability has become one of the most important topics for premium designers. We live in a world of ever-increasing social and environmental consciousness. It is important that we provide our customers with these options without compromising on style and quality," says Lena-Sophie Roeper, Buying Director Premium & Luxury, Zalando. “Our aim is to inspire customers to shop more sustainably and we are glad to do this together with our brands, proving that collaboration is the way to go.”
The collection is designed with transitional dressing in mind. An autumnal colour palette complements the natural aesthetic of the changing seasons, with designs that can be styled to fit warmer or cooler weather. High quality materials are present throughout the collection, proving that compromises do not have to be made when shopping sustainably: Organic cotton, smooth lyocell, and eco-friendly triacetate is present throughout the collection. Recycled cotton, polyester and wool reduce the toll of garment manufacturing on the environment. Where possible, independent certifications can be provided from GOTS, OCS and GRS.
“In the past few years, we have come a long way in providing greater transparency to identify more sustainable clothing. We want to make shopping sustainable fashion easy, enjoyable and provide the inspiration and information customers are looking for, all in one place,” says Kate Heiny, Director Sustainability at Zalando. “Zalando's presence in the fashion industry places us in a unique position to introduce more sustainable fashion to our more than 34 million active customers in 17 markets by working together with partners that share our vision and ethics. We will continue to play our part to push the fashion industry forward on these topics.”
This capsule collection echoes the message and ethos of Zalando’s sustainability strategy, do.MORE, launched in October last year. Zalando acknowledges that the fashion industry is a huge contributor to environmental issues and strives to be a part of the solution. The company wants to harness its scope, connections, scale and technology to influence positive change in the fashion industry and wants to become a sustainable platform with a net-positive impact for people and the planet.
“Small steps. Big impact. by Zalando.” is available since October 25, 2020 on the Zalando Fashion Store.