Zalando Invites Brands to Apply for Sustainability Award  

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  • Zalando invites international brands to apply for the second Zalando Sustainability Award at Copenhagen Fashion Week with application deadline of May 4, 2021
  • The Zalando Sustainability Award aims to encourage fashion brands to explore sustainable alternatives and recognizes strategies that contribute to a more sustainable industry
  • The winner will partner with Zalando in developing an exclusive capsule collection exploring innovative sustainability solutions and be awarded 20,000 euros 


BERLIN, APRIL 12 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, continues its strategic partnership with Copenhagen Fashion Week by opening the application round for the second Zalando Sustainability Award. With the award, Zalando aims to encourage fashion brands to explore sustainable alternatives and recognizes strategies that contribute to a more sustainable industry. The award also plays into Zalando’s sustainability strategy, do.MORE, and is an opportunity for Zalando to leverage its platform to facilitate collaboration across the industry; putting the spotlight on brands that share its vision.


The deadline for brands to apply is May 4, and the winner will be announced on August 13 at Copenhagen Fashion Week 2021. The winning brand will receive a prize of 20,000 euros as well as a partnership with Zalando in developing an exclusive capsule collection.


The collection will explore sustainability solutions in design across materials, production processes, technological solutions, and traceability with the aim to gain learnings that can be shared with the industry. To further support the winning brand in its business growth, Zalando will make the brand available to its more than 38 million active customers across 17 European markets.


Three finalists will be chosen by an international jury consisting of industry thought-leaders, leadership representatives from Zalando, and the Copenhagen Fashion Week show committee on May 27. All three finalists will receive 10,000 euros for production costs and become part of Copenhagen Fashion Week’s show schedule, which will take place on August 10-12. The jury members will closely review each brand’s sustainability strategy, collection, and level of dedication to sustainable advancements and innovation. 


Brands can enter the application round by sending their sustainability strategy and a motivational letter to


Read more about the award here.


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About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 46 million active customers in 23 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.





About Copenhagen Fashion Week:

Copenhagen Fashion Week is the largest fashion week in the Nordic region held biannually in January/February and August. Each season, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across our global network to three days of shows, presentations and events alongside the two trade shows CIFF and Revolver. Sustainability is the core focus area for Copenhagen Fashion Week, striving towards making substantial changes to inspire and encourage the industry to take steps towards positive and responsible change.  In January 2020, Copenhagen Fashion Week unveiled an ambitious three-year Sustainability Action Plan “Reinventing Copenhagen Fashion Week'' presenting an innovative system of minimum sustainability requirements for brands on the official schedule to go into effect as of 2023. (