Relaunch of Zalando’s Zircle App: New features make selling and buying pre-owned fashion easier than ever

Hands holding a smartphone in a home environment, Zircle app showing on the screen
  • Zalando Zircle customers in Germany can now return items bought from other users on the marketplace to Zalando
  • Cooperation with DHL offers free shipping for all Zircle marketplace users, sponsored by Zalando
  • Integration of Zalando order history makes all products bought on Zalando directly available for resale on Zircle


BERLIN, OCTOBER 28, 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, has relaunched its Zircle App - the only platform on the market offering customers a one-stop selling solution: a peer-to-peer marketplace experience where they can easily buy and sell to and from other users, as well as sell to Zalando directly. Marketplace users in Germany, where the Zircle app is currently available for female clothes, now benefit from free and tracked shipping with DHL, sponsored by Zalando, as well as the option to return items they have purchased from other users on the marketplace, receiving a Zalando gift voucher for the value of the item. The option to sell and buy men’s clothing in the community will be added soon. By enabling customers to prolong the life of their clothing, Zircle contributes to Zalando’s mission to be the Starting Point for Fashion and a more sustainable fashion platform.


“Relaunching our Zircle App marks another milestone in offering customers the most relevant pre-owned fashion experience in the market. We are the first platform in Germany to offer customers the possibility to return items they have purchased from other Zircle users to Zalando. Combined with free and tracked DHL shipping, sponsored by us, integrated directly as a no-print QR code in the app, we elevate the convenience of a community marketplace to the service level customers know and love from Zalando.” says Torben Hansen, VP Recommerce at Zalando.

A smiling man in front of windows

The Zircle app, launched in Germany under the name “wardrobe” in 2018, complements Zalando’s Pre-owned category offer that is currently available in 13 of Zalando’s 23 European markets and which has grown tenfold to now over 200,000 items since its launch in 2020.

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About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 46 million active customers in 23 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

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