ZIGN Studio: Zalando private label brings together elevated design and material innovation

• Zalando launches ZIGN Studio - an elevated collection that adopts an atelier approach and uses the latest material innovations.
• The ZIGN Studio collection plays into Zalando Private Labels’ ambition to offer exceptional value and quality to customers while pushing innovation forward.
• ZIGN Studio combines fashionable, trend-forward designs with wearability, modularity and a circular approach.

BERLIN, SEPTEMBER 14 2023 // Zalando, a leading e-commerce destination for fashion and lifestyle, launches the ZIGN Studio collection by its private label, ZIGN. ZIGN Studio is an elevated collection that adopts an atelier approach ​​to fashion design, wherein a streamlined capsule collection is centred around a cohesive creative vision. With 41 womenswear and 39 menswear styles across textiles, footwear and accessories, the ZIGN Studio collection focuses on premium quality and the latest material innovations, while also integrating circular design. Each style is thoughtfully crafted with innovative materials and design details at the forefront, a contemporary fit and modular design elements to increase the versatility of how the garments can be worn.

Zalando’s Private Labels design team approached the ZIGN Studio collection as an opportunity to rethink how they design from the drawing board to the final product, covering the entire product life cycle from sourcing materials, design thinking and manufacturing processes. The ZIGN Studio collection incorporates some of the latest material innovations including improved material manufacturing processes, bio feedstock, renewable feedstock, and recycled materials. Innovative materials used for the production of the collection include fabrics made of renewable wood pulp such as Naia™, biobased faux-leather made from coffee grounds, recycled fishnet nylon and other renewable and recyclable materials. It also uses recycled dyes and pigments.

The collection also integrates modular design elements which bring more versatility to the garments and expand their use. Modular elements such as detachable sleeves on a down-jacket make styles wearable in multiple ways (in this example, both as a jacket and a vest). A large part of the collection is designed according to the circular.fashion’s Circular Design Criteria and using a mono-material approach, where garments are made with a minimum 95% of a single material. In this way, the fashion items are designed to fit within either the biological or technical cycle, i.e. to biodegrade or be recycled and regenerated into new resources.

Sara Diez, VP Private Label, Sustainability and D&I Product says, “Our Private Labels are an incubator of new ideas: they are our testing ground for innovative solutions in fashion, especially in the areas of sustainability, circularity, diversity and inclusion. ZIGN has been leading our sustainability and circularity design work and I’m excited to introduce its next chapter today: the ZIGN Studio collection. The collection combines trend-forward designs with daily wearability, innovative materials, modularity and a circular approach. It plays into our ambition to offer exceptional value and quality to our customers while pushing innovation forward.”

The creative concept for the first - Autumn/Winter23 - edition of the ZIGN Studio collection centres around the idea of ‘Natureverse’: an interplay between nature and technology. The concept is mirrored in the designs combining innovative materials with earth textures and tones. The collection features sharp constructions, digital renders and textured elements inspired by geological formations.

The collection is now available to customers in all Zalando markets.