Zalando launches new campaign to celebrate its exclusive partnership with iconic Diane von Furstenberg
Zalando launches new campaign to celebrate its exclusive partnership with iconic Diane von Furstenberg
- Zalando presents new campaign celebrating both the legacy and the new era of Diane von Furstenberg in light of exclusive partnership
- The campaign features Diane von Furstenberg alongside global model Grace Elizabeth and others, championing women and inspiring them to be confident
- The long-term partnership makes Zalando the exclusive retail partner for Diane Von Furstenberg in Europe
BERLIN, 24th March, 2025 // Today, Zalando, a leading European online destination for fashion and lifestyle, launches a new designer campaign to celebrate their exclusive long-term partnership with Diane von Furstenberg. The campaign features Diane alongside international models Grace Elizabeth, Arnelle Shaniqua and mother-daughter duo Gaia and Cecile Orgeas, as she shares how she uses fashion to be the woman she wants to be.
The female-led creative campaign captures the iconic essence of Diane and the principles of the DVF woman, aiming to inspire confidence in the next generation of female visionaries and game changers. The campaign highlights how DVF's renowned legacy and long-standing brand focus of championing women through fashion aligns with Zalando’s goal of empowering and inspiring customers to feel confident in their personal style.
Diane von Furstenberg says: “For decades, I have designed to make women feel confident! Zalando shares that vision, making them an ideal partner for reaching a new generation of women.”
The long-term partnership between DVF and Zalando will enable DVF to reach the next generation of designer customers, reintroducing them to the brand's iconic styles through Zalando's digital innovation and contemporary storytelling. The partnership sees Zalando become the sole retail partner for DVF in Europe and a broad selection of DVF designs, including the iconic wrap dress, will be exclusively available on Zalando in all of its 25 markets, making it the only European retailer to offer DVF in addition to dvf.com and the DVF Brussels boutique.
Lena-Sophie Röper, Vice President Designer at Zalando says, “Diane von Furstenberg is a true fashion icon and industry pioneer. She has consistently empowered women to feel confident in themselves and the clothes they wear. The new campaign really brings together our shared values and how we want customers to feel inspired in their own personal style. We are thrilled to be on this journey together with Diane, building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers”
The latest DVF collection is now live and shoppable on Zalando.
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About Zalando
Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.
Contact Corporate Communications
Corporate Communications
press@zalando.com
About DVF
Diane von Furstenberg founded her eponymous line in 1972. DVF has since become a global luxury fashion brand celebrated for its bold, creative approach to color and print and admired for its effortless, sexy, on-the-go designs. Renowned for the iconic wrap dress, DVF has established itself as a leader in feminine silhouettes in the fashion industry, inspiring independence and confidence. Guided by the principle of “Woman before fashion,” DVF is a brand that celebrates women and empowers them to be InCharge, to Own It, and to embrace their truest selves.
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