Zalando launches new campaign to celebrate its exclusive partnership with iconic Diane von Furstenberg
Zalando launches new campaign to celebrate its exclusive partnership with iconic Diane von Furstenberg
- Zalando presents new campaign celebrating both the legacy and the new era of Diane von Furstenberg in light of exclusive partnership
- The campaign features Diane von Furstenberg alongside global model Grace Elizabeth and others, championing women and inspiring them to be confident
- The long-term partnership makes Zalando the exclusive retail partner for Diane Von Furstenberg in Europe
BERLIN, 24th March, 2025 // Today, Zalando, a leading European online destination for fashion and lifestyle, launches a new designer campaign to celebrate their exclusive long-term partnership with Diane von Furstenberg. The campaign features Diane alongside international models Grace Elizabeth, Arnelle Shaniqua and mother-daughter duo Gaia and Cecile Orgeas, as she shares how she uses fashion to be the woman she wants to be.
The female-led creative campaign captures the iconic essence of Diane and the principles of the DVF woman, aiming to inspire confidence in the next generation of female visionaries and game changers. The campaign highlights how DVF's renowned legacy and long-standing brand focus of championing women through fashion aligns with Zalando’s goal of empowering and inspiring customers to feel confident in their personal style.
Diane von Furstenberg says: “For decades, I have designed to make women feel confident! Zalando shares that vision, making them an ideal partner for reaching a new generation of women.”
The long-term partnership between DVF and Zalando will enable DVF to reach the next generation of designer customers, reintroducing them to the brand's iconic styles through Zalando's digital innovation and contemporary storytelling. The partnership sees Zalando become the sole retail partner for DVF in Europe and a broad selection of DVF designs, including the iconic wrap dress, will be exclusively available on Zalando in all of its 25 markets, making it the only European retailer to offer DVF in addition to dvf.com and the DVF Brussels boutique.
Lena-Sophie Röper, Vice President Designer at Zalando says, “Diane von Furstenberg is a true fashion icon and industry pioneer. She has consistently empowered women to feel confident in themselves and the clothes they wear. The new campaign really brings together our shared values and how we want customers to feel inspired in their own personal style. We are thrilled to be on this journey together with Diane, building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers”
The latest DVF collection is now live and shoppable on Zalando.
Zalando SE Boiler Plate EN
About Zalando
Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our business is built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.
For further information, please visit: corporate.zalando.com/en
Contact Corporate Communications
Corporate Communications
press@zalando.com
About DVF
Diane von Furstenberg founded her eponymous line in 1972. DVF has since become a global luxury fashion brand celebrated for its bold, creative approach to color and print and admired for its effortless, sexy, on-the-go designs. Renowned for the iconic wrap dress, DVF has established itself as a leader in feminine silhouettes in the fashion industry, inspiring independence and confidence. Guided by the principle of “Woman before fashion,” DVF is a brand that celebrates women and empowers them to be InCharge, to Own It, and to embrace their truest selves.
MEDIA INQUIRIES