Zalando introduces Stories: Setting the tone in fashion and culture
Zalando introduces Stories: Setting the tone in fashion and culture
- Zalando introduces the new immersive visual-first fashion experience, created in collaboration with Highsnobiety.
- Stories on Zalando allows customers to discover carefully curated inspirational style content, new trends, personalities, exclusive brand collaborations, and connect to broader cultural perspectives, with seamlessly integrated shopping journeys.
BERLIN, SEPTEMBER 14, 2023 // Zalando, a leading European e-commerce destination for fashion and lifestyle, introduces Stories on Zalando, the new inspiration experience, created in collaboration with Highsnobiety. Stories on Zalando redefines the way of discovering exciting fashion and culture trends, offering customers expertly curated content in visual-first formats like short videos, including seamless connections to purchasing inspiring products they truly love. Customers can experience Stories on Zalando in the dedicated content hub, as well as through various interaction points on Zalando’s website, app, and social channels.
Last year, Zalando acquired a majority stake in Highsnobiety to tap into its best-in-class expertise in creating inspiring fashion content and cater to the new generation of customers seeking more engaging and immersive shopping experiences. Highsnobiety acts as a strategic and creative consultant helping Zalando develop new inspiration-focused spaces and formats. Since the start of the collaboration, Zalando has implemented over 80 highly engaging curated product drops viewed by over 7 million unique users.
Stories on Zalando will feature weekly content updates, including the five leading series: Cover Story, Style Bible, Guest Edit, The Perfect X, and Unpacked. Zalando and Highsnobiety will carefully curate the content of the series in collaboration with invited creative talents.
- Cover Story will give the audience a glimpse into the personal world and style of some of the most fashionable global personalities. The content series kicks off with insights from British singer, songwriter, and producer Charli XCX.
- In Style Bible, creatives share the aesthetic manual that they personally live by. In the first edition, Irish-Scottish singer-music producer Sega Bodega opens up about his very own style rules.
- In Guest Edit, locally and globally relevant creatives share their top curated clothes picks, why they like them, and how these pieces fit into their personal style.
- In The Perfect X, Zalando will bring together industry experts to discuss the anatomy of the perfect fashion item.
- In the Unpacked series, customers will get unique insights into key fashion products, trends, and personalities.
The Stories on Zalando section is now available for customers in Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and the UK, with the plans to roll out to more markets next year.
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About Zalando
Founded in Berlin in 2008, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce around two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. In B2B, we are using our logistic infrastructure, software and service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. As an ecosystem, Zalando aims to enable positive change for the fashion and lifestyle industry.
About Highsnobiety
Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next. Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Amsterdam, Sydney and Milan. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.
For press inquiries:
highsnobiety@prconsulting.net
Contact Corporate Communications
Corporate Communications
press@zalando.com