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Zalando introduces Stories: Setting the tone in fashion and culture

September 14, 2023
Fashion
  • Zalando introduces the new immersive visual-first fashion experience, created in collaboration with Highsnobiety.
  • Stories on Zalando allows customers to discover carefully curated inspirational style content, new trends, personalities, exclusive brand collaborations, and connect to broader cultural perspectives, with seamlessly integrated shopping journeys.

BERLIN, SEPTEMBER 14, 2023 // Zalando, a leading European e-commerce destination for fashion and lifestyle, introduces Stories on Zalando, the new inspiration experience, created in collaboration with Highsnobiety. Stories on Zalando redefines the way of discovering exciting fashion and culture trends, offering customers expertly curated content in visual-first formats like short videos, including seamless connections to purchasing inspiring products they truly love. Customers can experience Stories on Zalando in the dedicated content hub, as well as through various interaction points on Zalando’s website, app, and social channels.

Zalando SE PR SVP Announcements Anne Pascual

"We know that customers are looking for inspiration, and with Stories on Zalando, we are doing exactly that: crafting highly engaging formats to show what's new and what's next in fashion. Working with incredible partners – from cultural trendsetters to style experts and top brands – we invite our customers to a radically new fashion journey. We’re going above and beyond the traditional shopping experience, putting inspiration front and center, expressing a strong point of view and starting conversations on what matters," says Anne Pascual, Senior Vice President Product Design at Zalando, responsible for Design, Marketing and Content.

Last year, Zalando acquired a majority stake in Highsnobiety to tap into its best-in-class expertise in creating inspiring fashion content and cater to the new generation of customers seeking more engaging and immersive shopping experiences. Highsnobiety acts as a strategic and creative consultant helping Zalando develop new inspiration-focused spaces and formats. Since the start of the collaboration, Zalando has implemented over 80 highly engaging curated product drops viewed by over 7 million unique users.

Portrait of David Fischer sitting at a table wearing a black jumper and cap

"Inspiration and knowledge are fundamental to empowering people to make confident style choices. With Stories on Zalando, we’re excited to draw on our vast experience in storytelling to enhance the experience for Zalando’s customers while leveraging Zalando’s reach to platform the top-tier brands and cultural leaders defining fashion and culture today," says David Fischer, Founder and CEO of Highsnobiety.

Stories on Zalando will feature weekly content updates, including the five leading series: Cover Story, Style Bible, Guest Edit, The Perfect X, and Unpacked. Zalando and Highsnobiety will carefully curate the content of the series in collaboration with invited creative talents.

  • Cover Story will give the audience a glimpse into the personal world and style of some of the most fashionable global personalities. The content series kicks off with insights from British singer, songwriter, and producer Charli XCX.
  • In Style Bible, creatives share the aesthetic manual that they personally live by. In the first edition, Irish-Scottish singer-music producer Sega Bodega opens up about his very own style rules.
  • In Guest Edit, locally and globally relevant creatives share their top curated clothes picks, why they like them, and how these pieces fit into their personal style.
  • In The Perfect X, Zalando will bring together industry experts to discuss the anatomy of the perfect fashion item.
  • In the Unpacked series, customers will get unique insights into key fashion products, trends, and personalities.

The Stories on Zalando section is now available for customers in Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and the UK, with the plans to roll out to more markets next year.

Zalando SE Boiler Plate EN

About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.

About Highsnobiety

Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next. Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Amsterdam, Sydney and Milan. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.

For press inquiries:
highsnobiety@prconsulting.net