Zalando brings new variety to its outlets with pre-owned assortment
Zalando brings new variety to its outlets with pre-owned assortment
- Zalando Outlets expand their range to include pre-owned fashion
- Zalando Outlet customers can now give clothing another life
- Every garment is double-checked for quality by Zalando
Berlin, August 11, 2022 // Zalando, one of the leading platforms for fashion and lifestyle in Europe, is expanding the selection in its outlets to include pre-owned products. From now on, customers can find like-new, pre-owned clothing not only online, but also in local stores.
The new category is being introduced gradually: Launching in the latest Zalando Outlet opened in Berlin's Tauentzienstrasse in March. As of now, customers have access to the expanded range at this location. Starting in October, customers will have the opportunity to browse for pre-owned finds in 12* Zalando Outlets across Germany.
The preowned selection is changing constantly and is dependent on the size of the respective Zalando Outlet. The like-new, pre-owned clothing items are marked with a separate label and are located in specially designated sales areas. Customers enjoy the same return rights for these items as for all other products in the outlet store.
A pilot project in November and December 2021 at the Zalando Outlets in Hanover, Cologne and Berlin showed that Zalando customers are very receptive to the second-hand fashion offer in in-store retail.
For years, the Zalando Outlets have offered clothing, shoes, accessories, as well as beauty and home products that were previously available online in the Zalando Store or the Zalando Lounge shopping club. In this way, items that are now only available in a few sizes, for example —and are therefore difficult to offer online — are given another chance to become someone's favorite item. Through pre-owned, outlet customers can now give clothing another life.
*Only the Zalando Outlet in Constance will not be able to offer pre-owned fashion for the time being.
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About Zalando
Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.
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