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Global athletic apparel brand lululemon launches on Zalando

June 29, 2023
Fashion
A woman in sportswear on training site; a man in sportswear preparing to throw a ball
  • Zalando is lululemon’s partner of choice for reaching millions of European customers.
  • A comprehensive and relevant assortment of products from lululemon will be available to customers in 12 Zalando markets: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden and the Netherlands.
  • Partnership with lululemon enriches Zalando’s assortment, giving customers access to the brand’s innovative apparel and accessories.
Two runners in colourful sportswear laughing at the camera
lululemon

BERLIN / VANCOUVER, 29TH JUNE 2023 // Today, global athletic apparel brand lululemon launches on Zalando, a leading European online platform for fashion and lifestyle. Customers can now shop the brand’s innovative apparel and accessories for yoga, running, training, and most other sports activities on Zalando’s Fashion Store in several markets. The direct-to-consumer brand has chosen Zalando as a preferred European partner to offer their assortment online, bringing their vision of greater possibility and wellbeing for all to more customers across Europe.

Portrait of David Schneider

David Schneider, Co-CEO of Zalando, says: “We are very excited to welcome the beloved and internationally recognized athletic brand lululemon to our platform, and make their products available to millions of our customers in Europe. Fashion is about individual expression and feeling empowered for every occasion, including sports. Partnering with lululemon perfectly plays into this thanks to their innovative and inspiring range of athletic apparel. The partnership with lululemon enriches Zalando’s assortment, and fits with our ambition to continuously elevate the customer experience, by offering the most relevant and exciting brands.”

Portrait of Sarah Clark standin in the doorway of a clothes showroom
lululemon

Sarah Clark, SVP EMEA at lululemon, says: “At lululemon, we are focused on ensuring that our guests can connect with our brand and our ranges whenever and however they want. Our partnership with Zalando will enable us to serve more guests in our existing markets and reach new guests in those markets where we don’t yet have a physical presence, helping us to continue to grow our global community.”

The lululemon collection launching on Zalando consists of a comprehensive and relevant assortment with products ranging from training, running, yoga and lifestyle clothing and accessories. These products already are or will soon become available in Zalando’s Fashion Stores in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden and the Netherlands via the Zalando Partner Program and will be fulfilled by Zalando Shipment Solutions.

Portrait of Claudia Reth in front of a brick wall

Claudia Reth, VP Fashion Buying & Assortment at Zalando, adds: “lululemon has been setting the bar in innovation of fabrics, bringing together the best of design and function since their founding in 1998. With the launch of lululemon, Zalando’s customers benefit from an even wider range of high quality innovative products with a focus on fashionable designs, unparalleled fit and functionality. We are excited to partner with lululemon, and we'll keep focusing on bringing our customers the best and most relevant assortment in fashion, lifestyle and sports on our platform.”

Female runner in starting pose
lululemon

Zalando SE Boiler Plate EN

About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.

About lululemon athletica inc.

lululemon athletica inc. (NASDAQ:LULU) is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.