Zalando’s shopping club introduces new brand identity, changes name to Lounge by Zalando

• Zalando’s shopping club, now called Lounge by Zalando, has a new look and feel with redesigned website and app.
• The new brand identity mirrors the joyful treasure hunt experience that Lounge by Zalando offers to members and makes a clear link to the Zalando brand.
• Lounge by Zalando is an engaging shopping destination where 70% of people who sign up go on to make a purchase.

BERLIN, JANUARY 20, 2023 // Lounge by Zalando, formerly known as Zalando Lounge, introduces the new brand identity. The new look and feel of the website and app reflect the distinct proposition of Lounge by Zalando as a shopping club while bringing its brand closer to the Zalando Group.

The new Lounge by Zalando logo features a gem symbol to signify the unmissable deals offered by the shopping club. A wide palette of bright, joyful colours is used throughout various stages of the user journey. Typography is another unifying element that connects Lounge to the Zalando Group by choosing fonts from the same family.

Every day at 7 am, Lounge by Zalando launches a selection of fresh campaigns featuring fashion and lifestyle products by sought-after brands at reduced prices. Campaigns run for up to 72 hours only, and offer discounts up to 75% for limited stock of attractive products.

“Lounge by Zalando has proven to delight its members, with 70% of people who sign up making a purchase in our shopping club,” said Kenneth Melchior, VP Lounge at Zalando, “From big-name brands at affordable prices to hot drops with amazing discounts, Lounge by Zalando is the place to discover something new every day. We reflected this joyful treasure hunt experience in the new brand identity, and we will continue working on inspiring our customers with amazing offers”.

Lounge by Zalando was first launched in 2010 and is now available in 17 countries in Europe. Customers can join Lounge by Zalando by signing up on www.zalando-lounge.de or seamlessly logging in with their Zalando Fashion Store account. Members can learn about new campaigns and brand sales through an email newsletter or logging onto the website, where new offerings are featured daily. Zalando Plus members in Germany, France, and Italy, can benefit from the early access to sales events and Lounge by Zalando campaigns. In the future, the benefits will be extended to Zalando Plus members in more markets.