Zalando's latest Insider's Edit unveils viral it-girl looks with make-up visionary Isamaya Ffrench

• The A-list celebrity make-up artist and brand founder features in Zalando’s second Insider’s Edit – an expert-led beauty series providing customers with educational content and advice to elevate their beauty journey
• Isamaya Ffrench shares her top picks from Zalando in a makeup tutorial combining three of her iconic looks for Charli XCX, Gabriette and Julia Fox
• The Edit empowers beauty enthusiasts to experiment with confidence, sharing exclusive tips and professional techniques behind coveted celebrity looks

BERLIN, 1 SEPTEMBER 2025 / Today, Isamaya Ffrench is ‘spilling the tea’ on how to recreate some of the most viral it-girl celebrity looks in Zalando’s latest Insider’s Edit. The A-list make-up artist and brand founder shares a curated selection of her hero beauty products and an exclusive make-up tutorial combining Charli XCX’s Met Gala smoky eye, Gabriette’s sharp contoured base and Julia Fox’s viral dark lip.

With a career starting in theatrical make-up and body art, Isamaya is renowned for pushing boundaries in the beauty space – far beyond applying products to look good. She’s contributed to fashion's most influential magazines worldwide, from Vogue and DAZED to i-D, W, System and Beauty Papers. Before founding her own brand, she developed makeup lines for luxury powerhouses including Louboutin, YSL and Tom Ford, establishing herself as a creative force in high-end beauty. Whether she’s working with A-list celebrities or launching her own experimental line ‘ISAMAYA’, Ffrench keeps beauty bold, explorative, and unapologetically cool.

Set in a tea room, Isamaya spills the beauty secrets – and stories – behind her most iconic looks in her exclusive soft grunge make-up tutorial. Alongside the tutorial, she shares expert product recommendations from coveted beauty brands available at Zalando.

These products can also be discovered on a brand-new inspirational makeup Board – a feature offering curated selection of products and content based on themes or trends Zalando launched this year to help customers discover and play with styling ideas.

Isamaya’s Edit marks the second of the series, encouraging customers to confidently experiment with different aesthetics. Earlier this year Zalando launched the first Insider’s Edit with skin specialist Sophie Carbonari, offering an insight to her personal skincare routine and helping beauty enthusiasts find confidence in their own skin. By blending inspiration and entertainment, Zalando wants to empower customers to redefine beauty on their own terms, using it as a tool for self-expression and discovery.

Isamaya Ffrench says: “With Zalando, I’ve curated an Edit full of make-up bag staples and tips that beauty lovers can get really playful with at home. Our collaboration highlights beauty as a creative avenue to explore, express and celebrate what's uniquely you without limits. I’m really excited to share the secrets behind some of my favourite looks and to do so via a platform that offers such a diverse and inclusive beauty assortment.”

"Finding the right beauty products should be a fun and empowering experience.” says Virginie Duigou, Head of Beauty Buying at Zalando. “Blending expertise, artistry, and a true connection with beauty enthusiasts, Isamaya infuses our latest Insider’s Edit with everything it needs to shine.”

Zalando’s partnerships with expert beauty voices amplify the everyday rituals that resonate with real people, helping them find confidence in their own skin. Each Edit invites consumers into the routines and recommendations of those who live and breathe their craft – creating space for discovery, connection and inspiration.

Isamaya’s curated Insider’s Edit is now live on Zalando, accompanied by her make-up Board and soft grunge tutorial where she shares the secrets behind three of her viral A-lister looks.

Beauty on Zalando

Launched in 2018, Zalando’s Beauty proposition covers a wide range of price points, blending popular, on-trend brands such as Sol de Janeiro, The Ordinary and Beauty of Joseon, with luxury and premium options such as Armani, Sunday Riley and Dyson. As part of the Group Strategy launched last year, Zalando’s ambition is to further boost its lifestyle expansion and become a unified, pan-European destination that offers a high-quality assortment, convenience, tailored experiences and seamless navigation across fashion, beauty, and lifestyle products – all in one place.