Zalando places shopping club ‘Zalando Lounge’ in the spotlight with first integrated marketing campaign

• Since 2010, Zalando Lounge has offered a daily curated selection of brands and campaigns, featuring attractive fashion products at prices reduced by up to 75%.
• The first-ever brand marketing campaign, “Explore mode ON,” is rolling out simultaneously in Germany, France, Poland, Sweden, Denmark, Finland, and Spain.
• Zalando’s shopping club is available in 14 European markets and in 2020 it surpassed €1B GMV for the first time.

BERLIN, OCTOBER 25, 2021 // Zalando Lounge launches its first 360º integrated marketing campaign in Germany, France, Poland, Sweden, Denmark, Finland, and Spain. Since its creation in 2010, Zalando’s shopping club, Zalando Lounge, has offered members a curated selection of campaigns, featuring attractive fashion products at prices reduced by up to 75%. Now, Zalando further invests in this fast-growing shopping destination with the launch of its first 360º marketing campaign: “Explore mode ON.”

Zalando Lounge is available in 14 European countries and in 2020 it surpassed €1B GMV for the first time. Zalando Lounge’s customers enjoy starting their day by checking new campaigns that launch daily at 7 a.m.

Under the concept “Explore mode ON,” the campaign highlights the exciting fashion opportunities waiting to be discovered at Zalando Lounge every day: it takes the user on a treasure hunt and showcases the great deals one is sure to discover.

Lisa Miczaika, Zalando Lounge VP Markets and Sales, says: “While Zalando Lounge has had a really strong growth track record, it is still a bit of a hidden secret that we are now starting to share more actively with consumers. With our first brand campaign, we aim to introduce the Lounge and position us as the main off-price fashion destination in Europe, opening doors to exciting fashion moments for style-conscious customers, every day, everywhere.”

Between October 24 and November 21, the campaign will be live on TV, in (D)OOH, social media and on an interactive landing page where the campaign will come to life in a 360º environment. The campaign is accompanied by collaborations with relevant influencers in each market, such as Jennifer Lange in Germany, Marylou Leloup in France, or Janni Olsson Delér in Sweden.The campaign has been developed in collaboration with the agency BETC.