Zalando launches ‘Your best is yet to come’ campaign championing new endeavours in sports

• Ahead of a summer packed with global sporting events, Zalando wants to inspire people to live an active lifestyle and try sport without fear of judgement.
• Starring Robert Lewandowski, Alexia Putellas, Caro Daur, Ebru Önal, and Pusha T, the campaign highlights the positive influence of sports on well-being and sense of community.
• Remaining committed to offering an inclusive assortment, Zalando is launching its first Adaptive Sports collection in June via private label brands Pier One Sports and Even&Odd active.

BERLIN, June 3, 2024 // Zalando, a leading European online platform for fashion and lifestyle, continues its efforts to inspire people to discover and express themselves through sport by launching a new campaign ‘Your best is yet to come’, encouraging customers to dive fearlessly into various sport disciplines, unafraid of falling short.

As anticipation builds in Europe ahead of the Olympics and the European Championship, Zalando welcomes consumers to join the cultural momentum and engage with sport in a way that reflects who they are. Viewers of the campaign join top athletes, not on their usual playing field when they perform at their best, but instead as they face unexpected challenges in football, fitness and running.
 
Sports enthusiasts are invited to connect with Robert Lewandowski, one of the most accomplished football players of his generation; Alexia Putellas, captain of FC Barcelona Femení and Spain national women’s football team; fashion and fitness entrepreneur Caro Daur; eSports star Ebru Önal as well as Grammy nominated recording artist Pusha T to find confidence in embracing varying abilities together. They are encouraged to unashamedly try a new sport or revisit an old one without fear of judgement, just simply doing their personal best. The campaign champions the belief that being active in sport, in any capacity, has a positive influence on both physical and mental health and helps people find more of themselves.

Sara Spännar, VP Marketing at Zalando comments on the launch:
“With the excitement of this summer of sports, we're seizing the opportunity to connect with our customers. We want to show how Zalando's access to top sports brands and relevant sport assortment empowers everyone to achieve their personal best. Seeing the story come to life with excellent talents such as Robert Lewandowski, Alexia Putellas, Caro Daur, Pusha T, to name a few is a proud moment for all of us.”

Robert Lewandowski, striker at FC Barcelona says: "Working with Zalando on the 'Your best is yet to come' campaign has been a great experience. It aligns perfectly with my belief that sports are not just about competition, but about constantly improving and reaching new heights without fear of failure. In football, as in life, it's about moving forward and improving every day. This campaign reminds us that our best moments are still ahead, while encouraging everyone to embrace their journey's ups and downs."

Caro Daur, fashion and fitness entrepreneur says: “My fitness journey has been about self-discovery and pushing boundaries. 'Your best is yet to come' isn’t just the name of this campaign; it’s a mindset. Zalando and I share a commitment to inspiring everyone to keep pushing their limits and building a community that lifts each other up.”

Zalando launches private label Adaptive Sports collection

Continuing its efforts to build an inclusive and truly diverse assortment for underrepresented groups and recognising how finding fashionable, functional and affordable sports clothing still represents a major challenge for Disabled people, Zalando is launching its first Adaptive Sports collection via private label brands Pier One Sports and Even&Odd active. The range, consisting of 14 pieces and launching in June, is thoughtfully designed to offer stylish yet functional and comfortable apparel that celebrates the unique needs and individuality of sports enthusiasts with physical disabilities.

Zalando partnered with Ottobock, a global leader in healthtech and prosthetics, to exchange insights and feedback from their athletes in order to create designs and garments that support them best. An example of the upcoming adaptive sports styles are leggings where one pant leg is shortened and finished with an elastic band to keep it in place and improve the comfort for people with an above-knee amputation. Zalando invited amputee athlete Fiona Pinar Batalla to star in the campaign where she proudly presents the private label pioneering adaptive sportswear collection.

The ‘Your best is yet to come’ campaign launched on June 1 for the duration of 12 weeks in all Zalando markets across numerous formats: OOH, DOOH, Social Paid, Onsite, App, Newsletters, and owned social channels.