What’s on our packaging

They say you never get a second chance to make a first impression - and for us, that first impression is our packaging. It’s the first physical connection our customers have with Zalando, and we want it to deliver more than just a product. It’s about protecting the item, making the unboxing moment feel great, and doing it all in the most efficient and responsible way possible.

In this video, our Director of Logistics Sustainability & Packaging, David Fischer, takes you behind the scenes of how we approach packaging at Zalando. He shares how we’re working to cut weight, reduce carbon emissions and rethink materials - all while making sure your order arrives safely and with a little wow. He also busts a few myths about paper and plastic along the way. Hit play to learn more.

Want to go even deeper? In this article on our ZEOS blog, we break down the full journey behind our packaging strategy - including the decisions we make on design, materials and logistics. From replacing plastic with paper in key areas to introducing size-optimised boxes and using fewer printing inks, every choice adds up. Check out the full article to see how the little things make a big difference.