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Zalando partners with beauty expert Sophie Carbonari for the launch of new Insider’s Edit format

June 24, 2025
Convenience
Sophie Carbonari lounging on a big white bed, displaying a variety of beauty products
  • The A-list celebrity facialist is the first to feature in the Insider’s Edit – Zalando’s new expert-led beauty series providing consumers with advice and educational content
  • Skin specialist Sophie Carbonari offers an insight to her personal skincare routine, helping beauty enthusiasts and curious newcomers find confidence in their own skin
  • Zalando will continue the Insider’s Edit format throughout 2025 featuring European beauty experts and providing professional advice across various categories

BERLIN, 24 JUNE 2025 / Today, Zalando, a leading European online destination for fashion and lifestyle, launches a new, shoppable beauty format in collaboration with celebrity facialist Sophie Carbonari. The exclusive Insider’s Edit features a curated selection of her hero beauty products and a closer look at her minimalist skincare routine.

Sophie Carbonari, a renowned Paris-based facialist and skin specialist, is the first to be featured in Zalando’s expert-led beauty series spotlighting the professional rituals and personal stories behind everyday beauty. The Insider’s Edit beauty series aims to provide guidance to consumers with personalised professional advice across diverse beauty categories.

Sophie has quietly become one of the most trusted hands in beauty, working behind the scenes with some of the most photographed faces in the world. Celebrated for redefining facial care with her intuitive, skin-first approach, Sophie’s Edit shares a relatable skincare routine, with pro insights and techniques combined with products from coveted beauty brands at Zalando.

Sophie Carbonari lounging on a big white bed wearing sunglasses and stretching her arms, next to her: a smartphone, water bottle and a variety of beauty products

Sophie Carbonari says: “Together with Zalando I’ve curated an Edit that feels both accessible and results-driven, designed to inspire and guide customers in building a beauty regimen that truly works for them. I’m thrilled to share my knowledge with beauty enthusiasts all over Europe, and to do so through a platform that offers such a rich and diverse assortment. This collaboration is an extension of how I treat my clients – with intention, simplicity and deep respect for the skin’s rhythm.”

According to Zalando's recently launched 2025 Beauty in Brief report, consumers are entering a new chapter of beauty – one defined by balance, not perfection. From ‘energy resets’ and ‘minimalist routines’ with a focus on products that soothe as much as they perform, the emphasis is shifting to how beauty makes people feel, not just how it makes them look.

An aesthetically arranged breakfast tray with beauty products, a comb, an egg, a glass of water, resting on top of a newspaper

Sophie Carbonari’s philosophy mirrors this: her approach supports restorative beauty as a daily ritual, prioritising internal calm and barrier health. Her curation reflects a growing consumer desire for beauty that’s intuitive, multi-functional, and self-affirming - not performative.

"Our customers are looking for more than just beauty products, they’re seeking guidance, authenticity, and purpose.” says Virginie Duigou, Head of Beauty Buying at Zalando. “Sophie brings deep expertise, cultural relevance, and a remarkable ability to educate and inspire. Her perspective strengthens our mission to deliver beauty that reflects modern lifestyles and celebrates diverse identities.”

Zalando’s partnerships with influential beauty voices amplify the everyday rituals that resonate with real people, helping them find confidence in their own skin. Each Edit invites consumers into the routines and recommendations of those who live and breathe their craft - creating space for discovery, connection and inspiration.

Sophie’s curated Insider’s Edit is now live on Zalando, accompanied by exclusive content including personal tips on caring for the skin.

Beauty on Zalando

Launched in 2018, Zalando’s Beauty proposition covers a wide range of price points, blending popular, on-trend brands such as Sol de Janeiro, The Ordinary and Beauty of Joseon, with luxury and premium options such as Armani, Sunday Riley and Dyson. As part of the Group Strategy launched last year, Zalando’s ambition is to further boost its lifestyle expansion and become a unified, pan-European destination that offers a high-quality assortment, convenience, tailored experiences and seamless navigation across fashion, beauty, and lifestyle products – all in one place.

Zalando SE Boiler Plate EN

About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 52 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.