Zalando to Sell Masks With All Profits Donated to humedica

In support of humedica’s coronavirus response, from April 30 affordable textile masks will be available to buy on the Zalando Fashion Store in all 17 markets

In order to slow the spread of the coronavirus, several European governments and scientific institutions either recommend or enforce wearing textile masks in public. The resulting high demand has made masks a rare commodity. Next to keeping employees safe and protecting the company, it is important for Zalando to offer solutions during the crisis where it can. Thanks to the company’s network of partners and its private label production, Zalando is able to offer non-medical masks for sale from today.

Kate Heiny, Director of Sustainability at Zalando

“We believe that everyone should have access to a mask. Providing affordable textile masks will help people to protect others around them and preserve medical masks for health care professionals. We are very pleased to donate the profit generated from the sales of the textile masks to international efforts against the coronavirus via humedica. Thanks to its worldwide network of partners, humedica is able to support directly on site with food packages, protective equipment, education and many other measures in countries in dire need,” says Kate Heiny, Director Sustainability at Zalando.

Zalando will offer non-medical masks at a price range starting from one euro each and with a few designs, and will continue to increase the assortment with more designs over the course of the coming weeks.

The masks help to reduce respiratory droplet transmission, for example when coughing, and visibly strengthen awareness around social distancing. By wearing a mask, everyone can contribute to reducing the further spread of the coronavirus. The masks are sourced through Zalando’s private label production, and brands in Zalando’s wholesale business and partner program.

Read more about Zalando’s corporate citizenship program and its response to the coronavirus crisis here.

Zalando SE Mask Image Black
Zalando SE Mask Grey

Boiler Plate - TU 04/2019 - EN

About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to around 32 million active customers in 17 markets, offering clothing, footwear, accessories and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our goal is to become the starting point for fashion.

humedica 2020 - Boiler Plate EN

About humedica
humedica e.V. headquartered in Kaufbeuren (Bavaria, Germany) is an international non-governmental organization (NGO). Carrying out projects in more than 90 countries worldwide since 1979, humedica provides humanitarian work with a focal point on medical aid.

Anne Vibe Hansen
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Catherine Westphal
Corporate Communications
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