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Zalando now offers Apple and Beats products and accessories

January 28, 2022
Technology
Woman running outdoors, wearing a smartwatch an ear pods
  • Zalando integrates Beats products, including Beats Fit Pro, into its assortment in Austria, Germany, France, Italy, and Switzerland, starting from today.
  • Apple Watch, AirPods, HomePods, and Apple accessories will be available in the same Zalando markets from February 2nd.
  • The new offering is in line with Zalando’s vision to be the Starting Point for Fashion and Lifestyle, allowing its customers to shop for their entire fashion look, complete with matching tech accessories.
  • The launch of Beats products on Zalando in Germany, Austria and Switzerland is supported with an exclusive marketing campaign by Zalando Marketing Services.

BERLIN, JANUARY 28, 2022 // Zalando, the leading European online platform for fashion and lifestyle, expands its assortment with Apple and Beats products in Austria, Germany, France, Italy, and Switzerland. Customers will be able to discover Apple Watch, AirPods, HomePods and Apple accessories in the Tech Accessories & Audio section of Zalando’s store starting from February 2nd. Beats products, including the new Beats Fit Pro, are available on Zalando starting today.

Portrait of Andreas Roedl

Andreas Roedl, Vice President Category Men

Andreas Roedl, Vice President Category Men at Zalando, comments: “At Zalando, we believe that fashion and technology are closely intertwined. Wearables and tech accessories, such as headphones, smartwatches, or phone cases, have become fashion pieces complementing people’s personal style. Offering the most sought-after wearable tech brings us yet another step closer to realizing our vision to be the Starting Point for Fashion and Lifestyle for our customers.”

The launch of Beats products in Austria, Germany, and Switzerland on Zalando is supported with an exclusive marketing campaign “Sound in Style” by Zalando Marketing Services, including an onsite campaign and social media collaboration with fashion-focused content creators.

Four differently coloured cases of Beats ear pods arranged on a wooden tabletop

Copyright: Beats

Zalando SE Boiler Plate EN

About Zalando

Founded in Berlin in 2008, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce around two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. In B2B, we are using our logistic infrastructure, software and service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. As an ecosystem, Zalando aims to enable positive change for the fashion and lifestyle industry.