- Zalando introduces new business practices for circularity along the full product lifecycle, from developing design standards to investing in new recycling technologies.
- Zalando pilots repair using selected local studios and tailors in Berlin and scales “redeZIGN for circularity” collection with QR code digital product passports.
- The goal is to drive behavior change and reach Zalando’s target to apply the principles of circularity and extend the life of at least 50 million fashion items by 2023.
BERLIN, OCTOBER 5, 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, introduces new business models and practices for circularity along the full product life cycle. The effort supports the goal to apply the principles of circularity and extend the life of at least 50 million fashion items by 2023 as outlined in Zalando’s sustainability strategy, do.MORE. The fashion industry operates in a linear succession: take - make - use - throw away. With its new initiatives, Zalando aims to make a transition towards a circular system, redesigning each step of the product life cycle holistically: design & manufacture - use - reuse - close the loop. From designing for circularity via the “redeZIGN for circularity” collection, to piloting repairs, to constantly scaling its Pre-owned offering, to developing an open-source platform for textile waste management as part of the Sorting For Circularity Project with Fashion for Good: Zalando’s strategy aims to find answers to the whole spectrum of the industry challenges involving customers, brands and partners.