"Our customer base in Italy is growing quickly and so are its needs when shopping for fashion online,” says Riccardo Vola, Director Southern Europe and Gift Cards at Zalando. "We want to offer more flexibility for our customers to open the fashion wardrobe of Europe, Zalando, in the comfort of their home: decide what to get, when and where they want it, and when to pay for it.” He continues, “At Zalando we see our customers not only as online shoppers, but as individuals with busy private and professional lives. In this particular period of the ‘new normal,’ we continue to adapt our offering to their needs, also when it comes to delivery and returns.”
Matteo Del Fante, CEO of Poste Italiane commented: "We are pleased to consolidate and expand our positive collaboration with Zalando. It is an important partnership that leverages Poste Italiane's strategy, which is aimed at improving services dedicated to online purchases through synergies with major players in Europe. Poste Italiane's innovative strategy, designed to meet the needs of the e-commerce world, has made it possible to enrich the offer of value-added services tailored to the customer value-added tailored services for customers. In this scenario, in which flexibility is becoming more and more important every day, Poste has expanded its proximity network to make it easier to collect purchases and take care of returns through the "Punto Poste" network: a fundamental asset spread throughout the country and consisting of approximately 7,300 tobacconists, 200 contract outlets and 350 lockers that integrate the network of over 12,000 post offices operating in Italy."
Italy is a very important market for Zalando, which has continued to invest in broadening its assortment (from sustainable and premium, to international and local) and continued the improvement of the convenience services offered to customers. Other innovative services available for Italians are deferred payments such as “Try First, Pay Later,” which allows customers to pay only after they have decided which items to keep, a one-hundred-day free return policy and the possibility to try on items in the comfort of their own homes.