Zalando and Copenhagen Fashion Week shortlist MWORKS, RÆBURN and Ranra for Sustainability Award
Zalando and Copenhagen Fashion Week shortlist MWORKS, RÆBURN and Ranra for Sustainability Award
- The Zalando Sustainability Award celebrates brands that drive positive change and contribute to a more responsible fashion industry. This season Zalando’s Sustainability Award at Copenhagen Fashion Week, takes place August 9-12, 2022
- The jury was impressed by MWORKS’ use of innovative materials and techniques such as SEAQUAL® yarn and seamless knitting, RÆBURN’s innovation with reworking surplus fabrics to create distinctive and functional pieces and Ranra’s drive to launch a recycling and garment repair program.
- The winner of the award will receive a prize of 20,000 euros and a partnership with Zalando in developing an exclusive capsule collection which will contribute to the sustainability conversation by exploring sustainability solutions in design across materials, production processes, technological solutions and traceability.
BERLIN, JUNE 1, 2022 // Zalando, a leading European online fashion and lifestyle platform, and Copenhagen Fashion Week have announced, MWORKS, RÆBURN and Ranra as the finalists for this season’s Zalando Sustainability Award at Copenhagen Fashion Week, which will take place from the 9th to the 12th of August 2022.
This is the fourth season of a three-year strategic partnership between Zalando and Copenhagen Fashion Week with the aim to create a more responsible fashion industry and support Zalando’s do.MORE strategy. The award, which is open to international applicants, encourages fashion brands to explore innovation, and publicly celebrates strategies that contribute to a fashion industry that is less harmful to the environment.
The finalists were selected by an experienced, international jury of thought leaders, including the CEO of Copenhagen Fashion Week, Cecilie Thorsmark; Sustainability Editor of British Vogue, Emily Chan; model, environmental activist and sustainability consultant Arizona Muse; and sustainability and brand advisor Dio Kurazawa. Representing Zalando on the jury are Kate Heiny, Director of Sustainability and Alice Marshall, Buying Director Womens Apparel.
The jury members closely reviewed the applicants’ fundamental approach to sustainability and focused specifically on their use of certified materials, production processes, innovation, transparency and integration of circular practices.
The jury was impressed by MWORKS’ use of innovative materials and techniques, such as SEAQUAL® yarn and seamless knitting, RÆBURN’s innovative reworking of surplus fabrics to create distinctive and functional pieces as well as Ranra drive to launch a recycling and garment repair program.
Director of Sustainability at Zalando, Kate Heiny, says: “With these three brands named as the finalists in this year’s award, the SS23 season at Copenhagen Fashion Week is set to be a really exciting event. This award is an opportunity for both Zalando and Copenhagen Fashion Week to publicly reward brands that have a strong sustainability agenda and facilitate collaboration across the industry. It spotlights brands that are leading in the sustainability space – and in doing so, Zalando aims to inform and inspire consumers and help to transform the fashion industry.”
The three finalists will receive funding for production costs and debut their designs in the official Zalando x CPHFW partnership hub venue and the digital Greenhouse. The digital space will also be a source of inspiration and education to help people navigate the complex topic of sustainability. The finalists will compete to win Zalando’s Sustainability Award, a prize of 20,000 euros as well as a partnership with Zalando in developing an exclusive capsule collection. The collection will contribute to the conversation by exploring sustainability solutions in design across materials, production processes, technological solutions and traceability.
The jury will do a second review of the finalists and the collections which they will showcase during Copenhagen Fashion Week to select the winner of the award. The winner will be announced on the 11th of August 2022.
Jury members
Cecilie Thorsmark - CEO of Copenhagen Fashion Week
Kate Heiny - Director of Sustainability at Zalando
Alice Marshall - Buying Director Womens Apparel at Zalando
Arizona Muse - Model, Environmental Activist and Sustainability Consultant
Dio Kurazawa - Sustainability and Brand Advisor
Emily Chan - Sustainability Editor, VOGUE
Zalando SE Boiler Plate EN
About Zalando
Founded in Berlin in 2008, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce around two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. In B2B, we are using our logistic infrastructure, software and service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. As an ecosystem, Zalando aims to enable positive change for the fashion and lifestyle industry.
Copenhagen Fashion Week EN
About Copenhagen Fashion Week:
Copenhagen Fashion Week (CPHFW) is the biggest fashion week in Northern Europe, held biannually in January/February and August. Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF x Revolver. Sustainability is the core focus for Copenhagen Fashion Week, striving towards making substantial changes to inspire and encourage the industry to accelerate their sustainability efforts. In January 2020, Copenhagen Fashion Week unveiled an ambitious three-year Sustainability Action Plan, presenting an innovative system of requirements for brands to be part of the official schedule that was implemented at the AW23 edition of CPHFW. The Action Plan is revised and released every three years, positioning CPHFW as the leading fashion week within the sustainability field.
Contact Corporate Communications
Corporate Communications
press@zalando.com
About the Zalando Sustainability Award Finalists:
MWORKS
MWORKS is a Parisian based laboratory brand that combines clothing and art projects, using and promoting sustainable solutions and innovations, sourced across Europe. The concept of the brand has been imagined as an open hub where artists, experts, manufacturers and artisans are invited to work together and mix their visions and ideas. In a collective state of mind, the brand tries to think and propose a conscious fashion taking care of today and tomorrow.
RÆBURN
Christopher Ræburn has established his eponymous brand with responsible and intelligent fashion design for a global audience. The RÆMADE ethos in particular has pioneered the reworking of surplus fabrics and garments to create distinctive and functional pieces. Alongside this, a highly collaborative spirit informs luxurious, handcrafted and award-winning products with integrity and purpose. This innovative approach, with an unusual balance of high concept, accessibility and wearability, is applied to menswear, womenswear, luggage and accessories.With its RÆBURN Lab in the heart of East London, RÆBURN is stocked in the best stores globally and receives media coverage worldwide. Christopher won a Fashion Award in 2020, selected as one of the Honourees of the Environment category. The awards celebrate the individuals who have created positive change within the fashion industry, as chosen by 800 key members of the global fashion industry.
RANRA
Ranra is a London / Reykjavík based Design studio specialising in transitional outerwear pieces designed for both nature and the urban environment. The studio produces in Italy, using performance oriented, sustainably sourced fabrics and a mix of sportswear inspired techniques contrasted with artisanal hand-dyed finishes. Previously known as Arnar Mar Jonsson.