Customers in Lithuania, Slovakia and Slovenia Can Now Access the Most Comprehensive Fashion Assortment in Their Markets on Zalando

  • Zalando brings loved and desired brands to customers in three new markets, creating growth opportunities for existing and new brand partners 
  • The expansion marks another milestone for Zalando to be the Starting Point for Fashion in Europe
  • Zalando will further expand to Croatia, Estonia and Latvia this year and to Hungary and Romania in 2022


BERLIN, JUNE 2, 2021 // Zalando, Europe's leading online platform for fashion and lifestyle, launches in Lithuania, Slovakia and Slovenia today, giving customers access to the most comprehensive fashion assortment in those markets and offering the known and loved Zalando convenience in delivery, payments and returns. With the Zalando platform becoming available in those markets, customers can now shop loved and highly sought-after brands such as Topshop and Lindex directly from their devices, among many others. 


Customers in the three countries will benefit from free deliveries and free returns for up to 30 days after purchase, truly bringing the fitting room to their homes. They will further be able to choose between the preferred payment options in each market and experience the Zalando platform, including as pre and post-purchase customer support, in Lithuanian, Slovakian and Slovenian.


Lisa Miczaika, Vice President Central Europe at Zalando

Lisa Miczaika, Vice President Central Europe at Zalando: “We are very excited to welcome customers in Lithuania, Slovakia and Slovenia, bringing them the most exciting fashion choices with the best convenience proposition and experience in their markets. For us, the launch of our platform in the three countries is a major step toward being the Starting Point for Fashion in Europe and opening up the Zalando universe to even more customers.”


The expansion to the three new markets also represents additional growth opportunities for brands. Existing brand partners that already operate internationally via the Zalando platform will be able to  connect with many new customers and start to build deep and strong relationships. Local brands in the three new countries can apply to join Zalando’s Partner Program and start selling their products online across Europe via the platform. This way Zalando is supporting the local industry growth and its internationalization while complementing the brands’ digital strategies.

Over the course of next few weeks, Zalando will launch localized social-first marketing initiatives with local influencers and partners in all three countries to engage with new customers in a relevant and meaningful way.


Zalando will further expand to Croatia, Estonia and Latvia this year, and Hungary and Romania in 2022.

Zalando SE Boiler Plate EN

About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to around 45 million active customers in 23 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

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