- The launch of Zalando’s Connected Retail model in Switzerland offers a local solution for brick-and-mortar stores
- Retailers will benefit from lowered commissions and weekly payouts until the end of the year
- Swiss customers will soon be able to use a filter option to search for items that are shipped directly from stores in their region
BERLIN, JUNE 1, 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, is launching its Connected Retail program in Switzerland. As of today, Swiss retailers can connect their local stores to the Zalando platform and sell their products to millions of Zalando customers online. Lowered commission fees and weekly payout cycles apply until the end of the year to support a steady cash flow for physical retailers. The Swiss Post will partner up with local retailers to support them with the seamless handling of deliveries and returns of parcels.
Connected Retail is a key part of Zalando’s platform strategy. The program allows physical retailers to grow their sales by up to 60 percent per square meter. Stores can easily connect their stock to the platform: Zalando provides the software to connect, provide online content, payment services, customer care, and dedicated support through a personal account manager and many other services. The launch of Connected Retail in Switzerland will help Zalando build even stronger relationships with Swiss customers. The offer will include inspiring, seasonal fashion as well as a wide assortment of locally relevant brands. Zalando’s customers will also be able to support their local stores by choosing “delivery from a store” in the future.