Zalando to Launch in Ireland and Czech Republic

  • Market entry into Ireland and Czech Republic in summer 2018
  • New language versions of Zalando in Germany and Switzerland
  • Collaboration with H&M group brand Monki


BERLIN, JUNE 4, 2018 // Zalando continues to pursue its growth strategy, and will launch the Zalando shop in Ireland and the Czech Republic in summer 2018. Zalando will then be present in 17 European countries. Europe’s leading online platform for fashion and lifestyle will also broaden access to its offering by launching additional language versions of Zalando in Germany and Switzerland. H&M group brand Monki, which will be available to Zalando customers starting in August, is a key addition to Zalando’s assortment.

Zalando-SE_Newsroom_European Expansion

Ireland and Czech Republic: First New Countries Since 2013

Ireland and the Czech Republic are the first two countries Zalando will enter since 2013. With the two new markets, Zalando will expand its local reach and open its offering to an additional 15.4 million citizens. Customers will have access to Zalando’s strong proposition of a wide assortment, and free delivery and returns. Ireland and the Czech Republic are adjacent to current Zalando markets and will be served by Zalando’s existing logistics sites.

We are excited to bring Zalando to new customers, and we believe our unlimited assortment, personalized shopping experience, and substantial convenience offering will resonate well with Irish and Czech customers. We are tackling our expansion smartly, leveraging knowledge from our existing European markets. And we’re operating in usual Zalando style: launch, learn, iterate, and scale.

Co-CEO Rubin Ritter
Zalando SE Management Board Rubin Ritter

New Languages for Customers in Germany and Switzerland

Beyond expanding into two new countries, Zalando will further localize its proposition in Germany and Switzerland by offering additional language versions of its online shops. From mid-summer 2018 onwards, customers in Germany will have access to an English language version of the German shop, and customers in Switzerland will benefit from an Italian language version of the Swiss shop. By extending language options, Zalando will enhance the shopping experience of customers in both countries.

Monki Third H&M Group Brand on Zalando Platform

Zalando constantly expands its assortment to offer customers an unlimited choice of fashion and lifestyle products. From August on, Swedish fashion brand Monki will be available on its platform in all European markets. Monki, founded in 2006, is known for its on-trend fashion inspired by a mix of Scandinavian cool and Asian street style, as well as for consistently working to empower young women through diverse castings, communication and design. Monki is the third H&M group brand available on Zalando, alongside Weekday and Cheap Monday.

Boiler Plate - EN - Q1 2018 - NEW

Zalando is Europe’s leading online fashion and lifestyle platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of lifestyle articles including shoes, apparel, accessories and beauty products, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 - soon to be 17 - European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland, United Kingdom - and soon Ireland and the Czech Republic. Our logistics network with five centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy, France and Sweden with a focus on local customer needs. We believe that our integration of fashion, operations and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.

Alexander Styles
Corporate Communications / Financial Communications
Linda Hübner
Corporate Communications / Spokesperson DACH
Julia Zweigle
Corporate Communications / Spokesperson DACH
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