Zalando Achieves Record-Breaking Cyber Week Results 

  • Zalando acquires around 840,000 new customers during Cyber Week

  • Cyber Week GMV increases by 32% compared to 2018

  • Partner Program’s share of GMV averaged 20% 

  • Orders reach around 7,200 per minute at peak times



BERLIN, DECEMBER 3, 2019 // Zalando, Europe’s leading online platform for fashion and lifestyle, has acquired a record-breaking number of around 840,000 new customers during its fifth Cyber Week. This year’s shopping event, including Black Friday and Cyber Monday, led to 32% GMV growth compared to last year’s Cyber Week. In addition, the Partner Program’s share of GMV averaged 20%. Those results prove a high potential for scaling Zalando’s platform business. 


David Schneider, Zalando Co-CEO, says, “Following the success of last year’s Black Friday, we leveraged our entire platform ecosystem to provide our customers with very attractive offers throughout the entire Cyber Week. We are proud to announce that we surpassed our ambitious targets by far, especially with regards to the Partner Program. The success of this year’s Cyber Week marks another milestone for our growth, our transformation to a platform and another step towards our vision of becoming the Starting Point for Fashion”.


On Black Friday alone, around 7,200 orders were placed per minute at peak times, breaking last year’s milestone of 4,200. The most-purchased articles during Black Friday were black leggings, t-shirts with a logo and black sneakers.