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Relaunch of Zalando’s Zircle App: New features make selling and buying pre-owned fashion easier than ever

October 28, 2021
Company
Hands holding a smartphone in a home environment, Zircle app showing on the screen
  • Zalando Zircle customers in Germany can now return items bought from other users on the marketplace to Zalando
  • Cooperation with DHL offers free shipping for all Zircle marketplace users, sponsored by Zalando
  • Integration of Zalando order history makes all products bought on Zalando directly available for resale on Zircle

BERLIN, OCTOBER 28, 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, has relaunched its Zircle App - the only platform on the market offering customers a one-stop selling solution: a peer-to-peer marketplace experience where they can easily buy and sell to and from other users, as well as sell to Zalando directly. Marketplace users in Germany, where the Zircle app is currently available for female clothes, now benefit from free and tracked shipping with DHL, sponsored by Zalando, as well as the option to return items they have purchased from other users on the marketplace, receiving a Zalando gift voucher for the value of the item. The option to sell and buy men’s clothing in the community will be added soon. By enabling customers to prolong the life of their clothing, Zircle contributes to Zalando’s mission to be the Starting Point for Fashion and a more sustainable fashion platform.

A smiling man in front of windows

“Relaunching our Zircle App marks another milestone in offering customers the most relevant pre-owned fashion experience in the market. We are the first platform in Germany to offer customers the possibility to return items they have purchased from other Zircle users to Zalando. Combined with free and tracked DHL shipping, sponsored by us, integrated directly as a no-print QR code in the app, we elevate the convenience of a community marketplace to the service level customers know and love from Zalando.” says Torben Hansen, VP Recommerce at Zalando.

The Zircle app, launched in Germany under the name “wardrobe” in 2018, complements Zalando’s Pre-owned category offer that is currently available in 13 of Zalando’s 23 European markets and which has grown tenfold to now over 200,000 items since its launch in 2020.

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About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.