Zalando launches invite-only shopping experience for hyped articles

• The invitation-based experience shows Zalando’s continued commitment to offering customers the most relevant assortment in the most inspiring way
• The new experience allows customers to request an invitation to buy hyped articles, taking away time pressure on the hunt for items with limited availability that usually sell out within minutes 
• FENTY x PUMA Avanti is the first product to launch with the new invitation experience

BERLIN, DECEMBER 14, 2023 // Zalando, a leading online destination for fashion and lifestyle in Europe, is introducing an exclusive shopping experience for hyped products - items with limited quantities, such as special editions, but high demand, that usually sell out within minutes. All customers can now request an invitation in the Zalando app to buy a hyped article, taking away the time pressure and allowing them to purchase hyped items in the same way and with the same convenience they are used to from Zalando. When they receive an invitation, customers get a dedicated time slot to make the purchase. For Zalando’s Plus customers, the chance to receive an invite is even higher as a dedicated part of the stock is allocated to them for every launch. Following the launch of Stories on Zalando, Zalando’s immersive visual-first fashion experience, invite-only now adds a matching purchasing experience on the same level, proving Zalando’s continued commitment to inspiration and cultural relevance paired with the highest level of convenience.

“Our invite-only experience is a true win-win-win for our customers, our partners and us.”, says Pascal Hahn, VP Transactions at Zalando. “Customers now have a more exciting and convenient experience when buying their favourite hyped articles. Partners can tell a compelling story of their product and give customers time to enjoy it, as customers do not have to rush to the checkout anymore. For us at Zalando, it means being able to offer our customers the most exciting assortment that brands can present in the most optimal way.” 

“This new experience marks a significant step in our commitment to constantly innovating our shopping experience. Working closely with our brand partners, we aim to consistently offer our customers the most relevant and exciting assortment. The launch of Stories on Zalando earlier this year showcased our dedication to innovative storytelling. Now, with our invite-only shopping experience, we're taking it a step further, empowering brands to highlight their hyped products and creating an even better shopping experience for our customers.”, says Andreas Roedl, VP Fashion Proposition at Zalando.

The first product to launch within Stories on Zalando including the new release experience will be the FENTY x PUMA Avanti, available to customers in the majority of Zalando markets. Sign-up will be open as of today with invitations being sent to customers on December 19th 2023.