It is, but it is also just a start! With this we are taking strides towards becoming the Starting Point for Fashion for customers as well as our sustainability ambition. At Zalando we will apply the principles of circularity to our business, by using more sustainable materials and keeping items in use for longer. With Pre-owned, we pave the way for like-new fashion items to find another life with another customer. In addition, we are testing to ship all Pre-owned orders using plastic-free packaging and recycled materials. Both tie into our 2023 goal of extending the life of 50 million items, and eliminating single-use plastic, which Zalando committed to with the do.MORE sustainability strategy.
Think about it like getting a nice breakfast in your favorite coffee shop. You could make it yourself at home but it’s not the same experience as being served a beautifully arranged meal, that you know will be tasty, without having to do any of the shopping, cooking and cleaning. Curation, quality, and convenience always cost extra, but we happily pay the price if it makes our life easier. Zalando Pre-owned does that by eliminating many pain points that customers might face when using other fashion recommerce services; they don’t have to worry about bad pictures, fake brands, negotiating prices or figuring out how to ship items and safely transfer money between buyer and seller.
For now, we are focusing on a successful launch in Germany, Spain, Poland, France, Belgium, and the Netherlands. If Pre-owned proves successful in those markets, there’s a great chance we’ll expand into other countries where Zalando operates in.