BERLIN, APRIL 28, 2021 // Zalando, Europe's leading platform for fashion and lifestyle, takes its Plus membership program to the next level to further delight its customers. With Plus Early Access, members in Germany can now shop limited hot collections in the Zalando shop before everyone else. Plus Early Access is the first of a series of highly-relevant, assortment-related benefits that will be introduced to the program on top of the strong convenience services for members. The enhanced Plus membership experience makes Zalando even more attractive for both customers and brand partners who can now build even stronger relationships on the platform.
“Our Zalando Plus membership represents the best version of Zalando”, says Lisa Schöner, Director of Zalando Plus. “We started by offering elevated convenience benefits such as same or next-day evening delivery to Plus members in 60 German cities. Now, we are taking the program to the next level by adding assortment-related benefits. With Plus Early Access, we give our customers early access to our latest releases, before anyone else. We are rolling out the red carpet and opening the store just for them. The membership program further includes free advice from Zalando’s personal stylists, priority treatment from Customer Care and more - all for an annual fee of only 15 Euros.”
To celebrate the launch of Plus Early Access throughout the month of May, brands such as PUMA, HUGO and Levi’s will give Plus members in Germany early access to their new collections. “Plus Early Access will create more opportunities for Zalando’s brand partners to engage with our most involved customers and target them with their most exciting product offers. These deepened relationships between customers and brands will further accelerate Zalando’s journey to being the platform of choice for our partners”, says Andreas Roedl, VP Category Men at Zalando.