BERLIN, AUGUST 15, 2016 // To make fashion accessible where ever you are, zalando brings the tommy x gigi collection to europe first. as part of this exclusive collaboration, gigi will visit berlin to premiere her collection at bread&Butter by Zalando.
Europe’s leading online fashion destination has teamed with the iconic American brand Tommy Hilfiger to bring the Tommy X Gigi collaborative collection to fashion aficionados in Europe. From September 1 to September 9 the capsule will be available to shop exclusively via Zalando.
The Tommy X Gigi collection has been designed by Tommy Hilfiger in collaboration with supermodel Gigi Hadid, the brand’s global womenswear ambassador. The California girl puts a West Coast stamp on Hilfiger’s signature East Coast classics as marine, utility and maritime influences fuse with feminine silhouettes and sporty-chic details. The look is nautical luxe with Gigi’s own twist: effortless, youthful and cool.
“Gigi Hadid is one of the world’s top models and most-followed fashion influencers, and we are thrilled to welcome her to the Tommy family,” said Tommy Hilfiger. “Our collaborative collection is a new take on nautical with a playful, romantic edge. It has been a true partnership – Gigi and I worked closely together on each and every element; she was completely honest throughout the process and the results are a reflection of her passion and creativity.”
“This is the first collection I’ve ever co-designed and it was an amazing experience,” says Gigi Hadid. “I’m so proud of the designs and I love how they are an honest reflection of my own style and Tommy’s iconic signature twist.”
Loading up the launch with the just excitement and energy, Zalando has invited the collection’s co-creator, social media phenomenon and Tommy Hilfiger’s global womenswear ambassador, Gigi Hadid to come to Berlin for Bread&Butter by Zalando. Zalando has also produced a creative media campaign with packing tips by Gigi herself. In a snappy 90 second clip we see Gigi getting ready for her big trip overseas and packing up her collection in a huge Zalando vintage trunk with the Tommy X Gigi collection to bring it over to Europe. Gigi leaves no doubt about her expertise as a style savvy jetsetter and makes the most of this packing session, interacting directly with her audience and fans in Europe, as she picks her pieces and puts together looks for every country Zalando will launch Tommy X Gigi.
All Gigi fans in Europe should mark September 2 in red on their calendars, as this is the day when Gigi herself sets heel on European ground. Gigi Hadid will come to Bread&Butter by Zalando to present her collection: Tommy X Gigi will be showcased in a dedicated installation, featuring a state-of-the-art digital shopping experience and an array of amazing content around Gigi.
“We are extremely happy to bring Tommy X Gigi to Europe first,” says Carsten Hendrich, Zalando Vice President Brand Marketing. “With exclusive partnerships like this, we make online shopping more inspiring for our consumers across Europe. Through our collaborative brand campaign, we bring Gigi Hadid to Berlin and people can actually engage with the collection at Bread&Butter by Zalando.”
The Tommy X Gigi collection will be available exclusively at Zalando from September 1 to 9, before becoming available also via other channels from September 10 onwards.
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 160 million visits per month. In the second quarter of 2016, around 65 per cent of traffic came from mobile devices, resulting in 18.8 million active customers by the end of the quarter.
With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
ABOUT BREAD&BUTTER BY ZALANDO
|NAME||Bread&Butter by Zalando|
|DESCRIPTOR||Bread&Butter - a trend show for everyone by Zalando|
|WHAT||Bread&Butter by Zalando is a consumer facing fashion event celebrating what is hot right now in the worlds of fashion and music where brands and consumers meet|
|WHERE||Arena, Eichenstraße 4, 12435 Berlin|
|WHEN||2nd - 4th September 2016|
|TIME||Friday: 4pm - 12am, Saturday & Sunday: 1pm - 12 am|
|BRANDS||adidas, Converse, Eastpak, Fossil, G-Star, Herschel Supply Co., HUGO, IVYREVEL, Kerbholz, Lee, Levi´s®, Marina Hoermanseder X Hello Kitty, Marni X Zalando, Minimum, mint&berry, Nike, Puma, Rains, Reebok, Selected Femme & Homme, SET, Stance, Tommy Hilfiger, TOPMAN, TOPSHOP, Vans, Won Hundred, Zalando, Zalon, Zign|
|SHOWS||HUGO, IVYREVEL, Puma, Selected Femme & Homme, SET, TOPMAN, TOPSHOP, Zalando|
|MUSIC ACTS||Acid Washed (DE), Bass Gang (DE), Delfonic (DE), Hannah Faith (UK), Kero Kero Bonito (UK), Kid Antoine (DK), Linnea (DE), Noah Slee (NZ), Nxxxxxs (FR), Palmistry (UK), Perera Elsewhere (DE), Uta (DE), Why Be (DK)|
|FOOD||Heißer Hobel, Paletas Eis, Paul Mogg, Sunny Burrito and many more|
|PRICE||15€ per day|
BREAD&BUTTER BY ZALANDO CREDITS
VISUAL PARTNER: Craig & Karl
STRATEGY & CONCEPT PARTNER: Kemmler & Kemmler
PRODUCTION PARTNER: Gil und Weingärtner GmbH
PRODUCTION FASHION SHOWS: Untitled Project GmbH
Jolanda Smit / Global Head of Brand Comms and PR
+49 176 127 59 223