Zalando now offers pre-owned kids' fashion in 14 European markets 

BERLIN, 25 February 2026 // Zalando is expanding its Pre-owned category to include children’s fashion. Parents in 14 European markets can now shop for quality-checked, second-hand kids’ clothing – and trade in outgrown items for Zalando credit. This launch supports the evolution of our Kids category into a holistic family destination, serving parents and caregivers from their child’s infancy through to the teenage years.

Our offer works on a C2B2C model that allows customers to buy like-new products and sell back children’s clothing to us directly. Parents can trade in like-new or gently worn kids’ clothes bought on Zalando for a gift voucher valid for any future purchase, including Pre-owned. It is a simple process backed by our signature convenience in shipping, payment and free returns, with no photos or postage fees required. Our in-house team quality-checks every product before listing to ensure that good-as-new products meet high quality standards.

The timing fits a clear trend. Sales of our adult Pre-owned fashion have doubled in recent years, driven by a demand for high-quality finds. Customers are responding positively to the curated assortment, with up to 50% of Pre-owned items selling within the first 24 hours of going live. For premium brands, that figure climbs to 90%. The move is also a direct response to how modern families actually shop. In 2025, over 40% of our orders were mixed baskets, where customers purchased Pre-owned items alongside new Fashion or Beauty products in a single checkout.

Alice Marshall, Director of Pre-Owned at Zalando, says: “With our Pre-owned category, we are removing the friction often associated with second-hand shopping. Customers can shop for a premium pre-owned winter coat and a new pair of sneakers in one go, with the confidence that every piece has been hand-inspected for quality. And they can easily and conveniently sell clothes back to Zalando. By expanding into children’s secondhand clothing and accessories, we bring the unmatched convenience of buying and selling pre-owned fashion to the whole family.”

Veronika Moles, Commercial Director Kids at Zalando, says: “Our Kids & Family customers are among our most loyal and frequent shoppers. They are looking for quality, trust, and ease. We are truly addressing a customer pain point by helping parents declutter as children outgrow their clothes so quickly. We also know that time is really scarce for parents, so we support them by letting them cover all of their needs in one destination: they can now shop for new and pre-owned, adult and children’s fashion and lifestyle products in one place.”