‘Share Your Style’ New AW15 Campaign by Zalando Starring International Talents

BERLIN, AUGUST 27, 2015 // Since the beginning of time, people have been sharing stories, items, experiences and emotions. No matter what we share, we do it to connect and come closer to one another. Zalando plays into this great human behaviour with its Autumn/Winter 2015 campaign, Share Your Style. Be An Inspiration. The campaign, shot by Jonas Åkerlund, features a variety of well-known international talents, including Christina Hendricks (famous for her role as Joan in Mad Men), Noah Becker, Caroline de Maigret, Binx and Lucky Blue Smith, all sharing their personal style.

With the start of autumn a new wardrobe comes in, one that entails so many great aspects of sharing. We might buy the same cosy jumper as our best friend, recommend a certain jacket to someone, lend someone a pair of gloves when their hands are colder than ours and so much more. With this in mind, the online fashion destination interacts with the consumer through the campaign manifesto:       

SHARE.

SHOW US WHO YOU ARE.
PICK YOUR SIGNATURE STYLE
AND MAKE YOUR MARK.
WEAR YOUR FAVOURITES
& LET FRIENDS WEAR THEM.
GO AHEAD
POST AN OUTFIT PIC
OR POST A MILLION.
BE AN INSPIRATION.
#SHAREYOURSTYLE

The surprising mix of internationally known talents featured in the campaign shows an inspiring variety of personalities and presents the many different styles that Zalando has to offer. Stylish actress Christina Hendricks, musician and artist Noah Becker, young model and Instagram star Lucky Blue Smith, French model/author Caroline de Maigret and characteristic models such as Pia Grønning, Oliver Russel, Werner Schreyer, Chin Hsi and Binx all share their individual style.

‘’Together with campaign director, Jonas Åkerlund, we tried to capture the fun of fashion and sharing. In the campaign we show that fashion is for everyone, from tall to petite, from premium to maternity, from trendy to basic, for young and old. And you can find all of these styles at Zalando,’’ says Carsten Hendrich, VP Brand Marketing Zalando.

Zalando’s Share Your Style campaign will launch on the 30th August 2015 in Germany, Switzerland, France, Belgium, Luxembourg, the Netherlands, the UK, Sweden, Denmark, Norway and Finland. On zalando.co.uk consumers will find an extensive digital sharing campaign that will continuously feed consumers with creative, sticky and shareable content. The special online hub also boasts an instant feedback app. The instant feedback app is there for those moments when friends are not around to give feedback on whether or not to buy or wear a particular fashion item. Simply share the picture in the Share Your Style community and you will get immediate feedback. The campaign will be further promoted across global platforms including outdoor and print advertising. For further information please visit zalando.co.uk.

#shareyourstyle

Notes to Editors

Campaign Credits:
Concept & Art Direction: Zalando
Creative Director: Chang Lin on behalf of Zalando
Film Director: Jonas Åkerlund
D.O.P: Pӓr Ekberg
Music: Song ‘Howl’ by Junip
Styling: Susie Coulthard
Executive Producer: Alexander Schild
Post Production: Slaughterhouse
Photographer Stills: Alex Reyes Knight

ABOUT ZALANDO
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 135 million visits per month. In the second quarter of 2015, around 57 percent of traffic came from mobile devices, resulting in close to 16.4 million active customers by the end of the quarter.

CONTACT ZALANDO
Jolanda Smit
Head of Global PR
jolanda.smit@zalando.de
+49 176 12759223