Ivy Park Available at Zalando Across Europe

BERLIN, MARCH 31, 2016 // Always on the lookout to bring the best in fashion wherever you are, Zalando being the premier partner of Ivy Park, launches the brand online across Europe with a campaign including a digital hub and #MYPARK influencer activation. 

Image credits: IVY PARK

Always keeping the customer in mind, Zalando offers a range of engaging elements via Social Media, localized campaign videos and a specially designed digital hub where the customer can experience the brand and shop the collection. Moreover, Zalando has teamed up with thirteen local influencers who will share their #MYPARK story on the hub as well as their own platforms. The consumer will be able to read and be inspired by these unique and strong women’s individual #MYPARK story. With this initiative, Zalando continues to cater to their customers by ensuring local relevance. Focusing on well-being, health and innovation the launch of Ivy Park 14 April 2016 further establishes Zalando as a true sports fashion destination.    

The Ivy Park collaboration follows in the footsteps of TOPSHOP @ Zalando Wherever You Are (SS15) featuring Cara Delevingne. With the merge between fashion and fitness promising to be such an important trend this year, Zalando kicked off Spring/Summer 2016 with the Fashion x Sport campaign starring Anna Ewers. As the premier partner of Ivy Park, Zalando supports the new venture with an exclusive campaign where consumers are invited to share their park via #MYPARK on social media and its digital hub.

“We are extremely excited to roll out this campaign and inspire our customers on our digital platforms.Together with Ivy Park, Zalando makes this new activewear brand available to everyone across Europe. The collection for both on and off the field embodies the vision of empowerment, strength and wellbeing for all women, wherever they are,” explains Carsten Hendrich, VP Brand Marketing Zalando.

More information available on ivypark.zalando.co.uk 

#MYPARK

ABOUT ZALANDO
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 135 million visits per month. In the fourth quarter of 2015, around 60 per cent of traffic came from mobile devices, resulting in close to 17.9 million active customers by the end of the quarter.

ABOUT IVY PARK
In October 2014 Beyoncé and Sir Philip Green announced a new partnership – an activewear brand named IVY PARK launching in spring 2016. The joint venture is equally owned by TOPSHOP and Parkwood Athletic, with Sir Philip Green and Beyoncé assuming the roles of business owners and co-founders. The partnership is designed and managed by a newly created stand-alone team based in London. IVY PARK will look to establish itself as a global market leader in the fast growing activewear sector.

CONTACT ZALANDO
Jolanda Smit / Global Head of Brand Communications & PR
jolanda.smit@zalando.de
+49 176 12759223