Give Some Style With Zalando

BERLIN, NOVEMBER 11, 2016 // Zalando gives some style with fashionable hand-picked gift offers. Especially for the holiday season, Europe’s fashion destination launches an inspiring gift shop that provides a carefully curated selection of presents, gift cards and a limited edition ready-to-wrap kit. For the occasion, Director Gordon von Steiner captured models of the moment such as Karen Elson, Stella Maxwell and Mica Arganaraz on a golden festive backdrop.  
 

©Zalando/Daniel Jackson

On Zalando’s holiday gift shop, everyone can find the stylish gift for their loved ones ranging from women, men and kids in all price ranges. Zalando helps to find the right present by giving personalized recommendations based on style preferences, budget and relation. Still not sure what to get? Then go for the always perfect gift card available in four different festive designs. To smoothen the holiday preparations even more, a limited edition gift wrap kit is complimentary.

“With the launch of our new gift shop Zalando becomes the go-to destination for hand-picked, stylish gift giving. We bring this message to life in a campaign where the cast literally takes off and wraps up the items that they wore. Thus, this unique gift selection process is shown in a playful, and truly Zalando way,’’ explains Carsten Hendrich, VP Brand Marketing Zalando.

To set the right holiday atmosphere, filmmaker Gordon von Steiner created a golden backdrop. Playing upbeat tunes, Gordon captured an international group of top models such as Victoria Secret’s Stella Maxwell, British model and activist Adwoa Aboah, emerging model Mica Arganaraz from Argentinia, and French beau Clement Chabernaud, as well as UK singer-songwriter Karen Elson. The holiday gift season starts off with Mica pushing the Zalando play button. In the following sequences, the talents dance and celebrate the festivities while filling golden boxes with hand-picked gifts from Zalando.

“Finding that special thing that somebody you love will really enjoy and appreciate that personally is the best thing about it“, Karen said during the “Give Some Style” shoot.

The “Give Some Style” campaign film will go live early (include timing for your respective market) November along with the new gift shop across Europe. For the 360 campaign, the Zalando logo got a touch of gold and the Zalando box a special star design.

Please visit Zalando.xx for further information and holiday inspiration – happy gifting!

#zalandostyle

NOTES TO EDITORS

Campaign Credits:
Concept & Art Direction: Zalando
Director: Gordon von Steiner
D.O.P.: Daniel Jackson
Styling: Karen Langley
Hair Stylist: Tomo Jidai
Make Up Artist: Marla Belt
Production: Bakery Films Filmproduktion GmbH
Post Production: SLGH Berlin
Music: Yessian
Talents: Stella Maxwell, Karen Elson, Mica Arganaraz, Adwoa Aboah, Clement Chabernaud

ABOUT ZALANDO
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with four centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe, supported by a warehouse in Northern Italy with a focus on local customer needs. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 160 million visits per month. In the third quarter of 2016, more than 65 percent of traffic came from mobile devices, resulting in 19.2 million active customers by the end of the quarter.

CONTACT ZALANDO
Jolanda Smit / Global Head of Brand Comms and PR
jolanda.smit@zalando.de
+49 176 127 59 223