Zalando presents exclusive video format with the German men's national team, offering unique insights into the squad

• Zalando is launching a video format with the players of the German men's national team, filmed alongside the team during their preparations in Germany and the USA for the World Cup, enabling exclusive insights. 
• The show is the centerpiece of the new digital hub "90+", which will become the destination for football enthusiasts with a comprehensive range of originally produced content as well as interactive experiences and a curated assortment.

BERLIN, 8th of June 2026 / For the first time, Zalando is presenting a show featuring the German men's national team from their tournament preparations in Germany and the USA, offering direct, exclusive access to the players during the biggest football tournament of the year. Leveraging the unique proximity to the squad through its five-year strategic partnership with the DFB, the video format follows the players throughout the tournament phase. Over several episodes, fans can get closer than ever before to learn more about the personality, individual preparation rituals, and personal style of their favorite players beyond the 90 minutes on the pitch.

The video format forms the centerpiece of the new digital hub "90+", which unites football culture, fashion, and inspiration on Zalando through daily updated, originally-produced content, interactive experiences, and a curated assortment—positioning it as the ultimate destination for football enthusiasts.

Watch the first episode. 

Experience the players up close with a new video format

Through its exclusive proximity alongside the squad in Germany and the USA, the format reports almost live from the preparations of the German national team. In eleven episodes, football fans get to know their favorite players from a side never seen before and learn more about the lives of the professionals and how fashion supports them in living their own style with confidence—on the pitch as well as in everyday life. The format is hosted by former professional footballers and today's star creators Niklas-Wilson Sommer and Sidney Friede, who capture particularly special moments through their personal relationship with the squad. New episodes will appear throughout the world cup group stages and can be accessed directly via 90+ on Zalando.

90+: The digital home for football enthusiasts at Zalando

Zalando is transforming into the central digital destination for football enthusiasts. In the "90+" fan zone, fashion, sport, and entertainment merge to seamlessly integrate the tournament atmosphere into the fans' everyday lives. In addition to the video content of the German men's national team, football enthusiasts can expect new, original content every day. This includes short documentaries from the cities of New York, Seattle, and Mexico City, which explore the style and football culture of the respective host cities, as well as a documentary series that accompanies passionate DFB fans and examines the history and emotional significance of the national jersey with them. One of many further program highlights is the "Kit Check" format, which tells the stories behind the jerseys from the perspective of Zalando employees.

The diverse range of new, and insightful content on the topic of football culture is flanked by interactive features such as countdowns to drops of the latest collections, live polls, and shoppable stories as well as the perfect matchday looks from well-known faces from the football community. The hub thus connects entertainment with assortment from the categories of sport, streetwear, and beauty in an innovative way.

Social Newsroom: The extension of football culture

Parallel to "90+", Zalando's social channels will transform completely into a playing field for football culture throughout the tournament. With the newly formed "Zalando Football Squad," the company brings together eleven content creators such as @prinzessinjeanniefee, @wiesooo_, and @giesenmax who accompany the events from their perspective and show how professional sport, streetwear, and fan culture are inseparably interwoven today.

James Rothwell, SVP Marketing at Zalando: “A video format that follows the German national team over an extended period has never existed in this form before with the DFB and a partner in the German market. With this launch, Zalando highlights its pioneering role, combining inspiration and entertainment with the fascination of football. This exclusive production allows us to leverage our unique access to the national team to grant fans insights that go far beyond the action on the pitch at such an exciting time for the sport. As a football fan myself, I understand the fascination of knowing what happens before and after a match, and I am delighted that we can showcase moments that are accessible nowhere else. With the digital fan zone '90+', we are giving this format a home where we seamlessly combine inspiration, entertainment, and shopping in an innovative way, further strengthening our position as a credible and leading multi-brand specialist for sports.”