Zalando Leverages Cyber Week to Further Grow GMV and Attract New Customers

• Zalando offers customers up to 70% discount on in-season fashion items during Cyber Week

• Zalando Plus subscriptions discounted to further grow the number of Plus members

• Customers are enabled to shop more sustainably during this year’s Cyber Week

BERLIN, NOVEMBER 25, 2019 // Zalando, Europe’s leading online platform for fashion and lifestyle, has kicked off its fifth Cyber Week leading up to Black Friday on November 29. Leveraging its platform model, Zalando connects its more than 29 million active customers directly to a broad selection of brands with up to 70% discounts on in-season fashion deals, including beauty products and partner program articles. 
 

On each day of Cyber Week, Zalando will unveil flash sales in different categories, leading up to over 200,000 articles discounted across the entire assortment on Black Friday. As part of the Zalando platform, the curated shopping service Zalon and shopping club Zalando Lounge will also participate in Cyber Week with their own offers and dedicated campaigns.

Moritz Hahn, Senior Vice President of Commercial Business for the Zalando Fashion store, says, “Cyber Week has become a strategically important GMV and customer acquisition driver. This was once again proven by last year’s results, with over 4,200 orders per minute at peak times during Black Friday alone, sales exceeded our already high expectations by far. This year, we will further leverage the entire Cyber Week to both reach our ambitious growth targets and assure customers during the busiest sales event of the year, that Zalando is their Starting Point for Fashion.”
 

Customers who are interested in Zalando Plus membership will have the opportunity to subscribe for a discounted price of 9.90 euros instead of 15 euros. With this, Zalando aims to further grow the number of Plus members. In addition, Zalando Plus members will get additional discounts of 10% for an even more attractive fashion shopping experience. 

Following the recently announced sustainability strategy, do.MORE, Zalando has committed to being carbon-neutral in its own operations, and all deliveries and returns, also during Cyber Week. Customers can make use of the recently launched offset feature in the check-out process to contribute to a climate neutral order. Zalando continues to offset all carbon emissions that are not eliminated by operational improvements, such as renewable energy, order bundling or green delivery options. 
 

In the coming days, Zalando will publish stories with insights about how different areas influence Cyber Week. All stories will be accessible on Zalando’s corporate newsroom.